SPORT STICK SUNSCREEN 2025 PREVIEW
Retail Buyers Guide: Sunscreen 2025 Retail Buyer’s Guide
Brand: SPORT STICK
Interviewee: Fabiola De Amorim, CEO of SportStick
How was demand in the sunscreen market in 2024?
In 2024, natural sunscreen demand is set to surge, driven by eco-conscious consumers seeking sustainable, high- performance protection. Biodegradable products like SportStick have gained traction as outdoor enthusiasts and athletes, both amateur and professional, prioritize natural ingredients that are healthy for coral reefs, marine life, fauna and flora. Retailers have seem strong growth in sales of eco-friendly skincare products, as sustainability becomes a key factor in purchasing decisions.
What are the new trends in Sunscreen?
Multifunctional eco-friendly sunscreens, that not only protect the skin against harmful UV rays, but also provide other benefits for the skin such as anti-aging booster, and actives such as antioxidants, moisturizers and those that help reduce inflammation. In addition, consumers also expect the new generation of sunscreens to be ecologically healthy. SportStick offers these “extra” benefits through the natural ingredients in its formula and the biodegradability of product.
Please tell us about your innovations for 2025
The Portability of SportStick is a game change in terms of sun protection Surveys of outdoor sportspeople show that the reason they get sunburned is often because they don’t have sunscreen on hand. The portability of the SportStick allows it to be used during the practice of any sport, whether in the water, on land or in the air, in an easy, practical and efficient way, solving a problem and preventing skin diseases.
What are the main ingredients you´re using and how to address sustainability/ eco friendliness in your products?
Our natural formula mainly composed of mineral filters and vegetable oils from natural or derived of natural sources is certified by Natrue, a respectable certifier in Europe. Also, the biodegradability of the entire product, from the sunscreen to the packaging shows our commitment to sustainability and the protection of the environment.
What other benefits, apart from sun protection, does your product offer?
The natural ingredients that make up our formula provide additional positive benefits for the skin, with active properties that nourish, hydrate and regenerate the skin after sun exposure, preventing premature aging.
Why should retailers stock your brand & your last collection?
SportStick is the ultimate eco-friendly solution for active lifestyles- a biodegradable natural sunscreen paired with a portable holder. Designed for performance, health and sustainability, it meets raising consumer demand for green products. Retailers gain a high-margin, fast-moving item that attracts conscious athletes and outdoor enthusiasts seeking planet- healthy protection.
What POS are you helping retailers out with?
SportStick has customized point of sales that make it attractive for consumers.
Key Products:
60 words for the 1st pic:
SportStick Bio Sunscreen. A biodegradable Set of a natural sunscreen, SPF50, 30gr, and a portable Holder designed for all types of outdoor sports, whether in water, on land or in the air!
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