SUN ZAPPER SUNSCREEN 2025 PREVIEW

Retail Buyers Guide: Sunscreen 2025 Retail Buyer’s Guide
Brand: SUN ZAPPER
Interviewee: Maurice Chater, European Distributor

How was demand in the sunscreen market in 2024?
Substantially higher than in previous years.

What are the new trends in sunscreen?
Sustainability is a big factor, people are increasingly aware of the damage sunscreen can do to the natural environment. The health aspect also plays an important role, people with sensitive skin are making a shift from chemical to mineral sunscreens as awareness increases. These are two core tenets which Sun Zapper adheres to.

Please tell us about your innovations for 2025.
Sun Zapper is best known for it’s zinc sticks which come in various colours. Besides our original range we have now also added a premium range of ”Extreme” zinc sticks which come in ten differ- ent colours. These contain a higher zinc content and therefore provide even better performance when in the water! The zinc sticks form a nice segment for both watersports and families: Athletes use it for performance in the water, parents like the colourful sticks for their children. One of our new products driving sales recently is our “Extreme Sports Mesh Sunscreen”. It uses a formula which is incredibly thin and lightweight. Unlike other sunscreens it allows moisture to escape. See the following article for more information: https://www.sunzapper.com.au/blog/2025/2/16/the-future-of-sun-protection-why-sun-zappers- sports-mesh-is-a-game-changer It was one of our best sellers last year.

What are the main ingredients you are using and how do you address sustainability/eco friendliness in your products?
Zinc oxide is a natural sun blocker that stays on your skin for hours when in the water and is a prominent ingredient in our range. It won’t burn your eyes and is great for people with sensitive skin conditions. Safe to use on children over 6 months old. Proud to say our suncare range is also nano- particle free and not tested on animals! Furthermore our products are Vegan and Paraben free, Reef Safe – Octinoxate & Oxybenzone Free.

Why should retailers stock your brand & your latest collection?
Our zinc sticks are known the world over in the water sports industry. We are relatively new in Eu- rope and started generating substantial sales before we did any marketing. In other words we are not convincing consumers to purchase a product with which they are unfamiliar, instead con- sumers are actively searching for our products. This has allowed our products to flourish when en- tering new markets like the US and UK, we are now looking to do the same in Europe. All in all this is an incredibly powerful position for a brand to hold and is partly due to the fact that we have been around for more than three decades.

What POS are you helping retailers out with?
We offer various cardboard display stands free of charge which hold 24 zinc sticks. We also have larger display stands for stores doing larger volume. The zinc sticks are small and don’t take up a lot of space in the shop. Furthermore, all products are supplied with barcodes for integration with scanning systems.

Key Products:

SUN ZAPPER SPF 50+ Extreme zinc: