SUNBUM SUNSCREEN 2025 PREVIEW
Retail Buyers Guide: Sunscreen 2025 Retail Buyer’s Guide
Brand: Sun Bum
Interviewee: Jamie Shohat, Director of International Business
How was demand in the sunscreen market in 2024?
We continue to see an increased demand for sunscreen globally credited towards increased education around skin cancer awareness paired with how and when to use sunscreen. Sunscreen is not just for holidays anymore, it’s something we all need year-round to protect us from the harmful rays of the sun.
What are the new trends in Sunscreen?
Daily year-round sunscreen use is becoming the norm. Whether you’re on holiday or just heading to the office, making sure you have what you need to keep your skin protected has become a priority of both consumers and brands alike.
Please Tell us about your innovations for 2025.
I am very excited to announce the launch of our Signature Suncare collection into Europe hitting Stores June 1st, 2025. It’s been a long time coming, working through EU compliance, testing and formulating to get the best high performance, 100% zinc-based product we could create. These highly anticipated skus, have been the number one requested products by our customers since launching the brand in Europe
What are the main ingredients you are using and how do you address sustainability/eco friendliness in your products?
We are very proud to say that all of our sunscreen products throughout the U.S. are made without Oxybenzone and Octinoxate, and meet the requirements of Hawaii’s regulation.
What other benefits, apart from sun protection, does your product offer?
Our sunscreen literally Smells Like Summer, which people love and contains Vitamin E, an antioxidant that helps to neutralize free radicals, which are the main cause of premature skin aging. We also have lip balm, after sun lotion and spray, and hair care products in the range that carry the same scent story as our original sunscreens and very popular with repeat Sun Bum customers.
Why should retailers stock your brand & your latest collection?
Sun Bum is a lifestyle brand with products people trust. We all need to be protected from the sun, so it’s really important that shops carry sunscreen to support the active lifestyles of their community.
So why Sun Bum?
Consumers today are looking for purpose driven brands that are intentional, clean and trustworthy which is what we embody as a brand. It is a top priority for us that we support our local independent shops, and we have been doing this since the beginning: showing up, educating on sun safety, supporting the community that is closest to them, and helping protect people from the harmful rays of the sun. What this means ultimately for the opportunity to have Sun Bum in your shops is that it is a recognizable brand, a consumable product that everyone needs, can be sold year-round, and will drive sales through repeat customers that need a refill on sunscreen or that want to try the other categories we sell.
What POS are you helping retailers out with?
We supply all of our retailers with a variety of wood displays to fit their POS needs. Sonny, our mascot, is also part of our merchandising, and cannot be missed by those that recognize Sun Bum from their local community or because they found us on vacation.
Key Products:
Signature SPF 30 Face Stick – Clear:
Made for high performance in all terrains and weather conditions, this 100% zinc active formula is non-migrating, rubs in sheer, 100% vegan, is Very Water Resistant to ensure long term performance and can fit easily into your pocket.
EU Signature SPF 30 Face Stick Clear IFC Front
Signature SPF 50 Face Stick – Tinted:
Containing the same attributes of our Signature Clear Face Stick, but with a tint for easy to see application at an SPF 50 value.
EU Signature SPF 50 Tinted Face Stick IFC Front
Original SPF 50 Sunscreen Lotion:
The sunscreen formula that started it all, smells like summer, it’s a moisturizing broad spectrum protection that’s enriched with vitamin E and antioxidents.
SB_EU_SUN_OG_SPF 50 Sunscreen Lotion_8 oz_Front
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