TSG SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: TSG
Interviewee: Marcel Korner, CEO
How was the sunglasses market overall in 2024?
The sunglasses market in 2024 was stable with steady demand, particularly in the action sports segment. Riders continue to prioritize both performance and protection, keeping the category relevant and competitive.
What new trends have you seen for sunglasses in board sports for 2025?
We’re seeing a strong shift toward high-performance sport-specific designs that blend functionality with lifestyle aesthetics. Lightweight frames, enhanced grip, and interchangeable lenses are increasingly in demand for active use on and off the board.
Which segment of your 2025 offering do you expect to sell best and why?
Sport-specific sunglasses like the TSG Loam are expected to be our top sellers. With features such as a lightweight TR90 frame, anti-slip nose pads and temples, and high-contrast lenses, they’re perfectly designed for trail, enduro, and everyday rides.
What new frame shapes and colorways can we expect in your 2025 collection?
For Summer 2025, we’re introducing a fresh lineup of dynamic frame shapes and bold colorways that capture the season’s energy. Highlights include modern wrap-around styles designed for performance and style. Frame colors range from acid yellow and smoke grey clear to classic black, paired with striking lens options like purple chrome, red chrome, and black.
Which lens technologies from your 2025 offer are most in demand?
Our most in-demand lens technologies include polarized lenses for glare reduction, mirror finishes for added style, and high-contrast tints that enhance visual clarity in varying light conditions – all featured in models like the Loam.
Does TSG also offer eyewear in their casual collection?
Yes, TSG includes eyewear in their casual collection. Their sunglasses, like the TSG Cruise, combine style and functionality, perfect for everyday use. You can explore the range of eyewear on their website, with options designed to offer both comfort and protection for casual wearers.
How are you supporting retailers to sell this category?
To support retailers, we provide high-quality POS materials, digital content for web and social use, detailed product knowledge guides, and attractive retail packaging. We also collaborate closely with our partners on staff training and seasonal in-store promotions to maximize sell-through. You can view the complete Summer 2025 catalog here: TSG Summer 2025 Catalog.
Key Products:
TSG LOAM SUNGLASSES:
The Loam is a lightweight, adjustable wrap-around sunglass designed for action sports, offering superior eye protection. It features an interchangeable, impact-resistant polycarbonate lens that’s scratch-resistant, fog-reducing, and repels water, dirt, and oil. With a secure, featherweight frame and ultra-grip nose pad and temple tips, it includes a case, microfiber bag, and spare clear lens. ARTICLE #: 20100
COLORS: acid yellow + purple chrome_178; smoke grey clear + red chrome_716; black + black_102
Comfort: Durable and lightweight TR90 frame, adjustable ultra-grip TPE rubber nose pads, adjustable ultra-grip TPE tips, eyewear case included.
Lense: High-impact resistant and lightweight polycarbonate lens, UV400 protection, scratch resistant lens coating, inside anti-fog, hydrophobic lens treatment repels water oild and dirt, interchangeable lens, spare clear lens included.
Certification: EN 12312-1:2013 / Weight: 31 g
Loam
TSG CRUISE SUNGLASSES:
Cruise
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