VON ZIPPER SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Von Zipper
Interviewee: JP BONNEMASON Eyewear product manager
How was the sunglasses market overall in 2024?
The sunglasses market in 2024 showed strong recovery and growth, driven by renewed interest in outdoor activities and fashion-forward eyewear. Consumers increasingly prioritized quality, sustainability, and style, leading to a competitive but promising market environment.
What new trends have you seen for sunglasses in board sports for 2025?
In 2025, board sports sunglasses are embracing bold designs with enhanced technical features—lightweight materials, superior grip, and durability. Athletes are favoring multifunctional frames that combine performance and style, with a growing emphasis on color-pop elements and reflective lenses.
Which segment of your 2025 offering do you expect to sell best and why?
The ETHER COLLECTION is expected to perform best due to its perfect balance between technical features and edgy design. With the RGNS system (rubber nose pads and temple tips), pop-n-lock hinges, and durable lightweight construction, it’s ideal for active lifestyles without compromising on aesthetics.
What new frame shapes and colours are in your 2025 offer?
In 2025, we’re introducing fresh angular shapes and oversized silhouettes, along with soft cat-eyes and geometric hybrids. Color-wise, expect bold translucent tones, rich tortoiseshell patterns, and new matte finishes alongside classic black and metallic hues.
Which lens technologies from your 2025 offer are most in demand?
Our most in-demand lens technologies include high-contrast polarized lenses, anti-reflective coatings, and lenses with adaptive light technology that adjust to different lighting conditions—perfect for both performance and everyday use.
Have you introduced any new lens colours and tints in your 2025 offering?
Yes, new lens colors include rose gold, deep green, and mirrored blue tints. These not only offer distinct style but also enhance contrast and visual clarity across a variety of environments.
Any noteworthy sustainable practices in your production and shipping processes this year?
Absolutely. We’ve increased our use of bio-acetate and recycled materials across several collections. Additionally, we’ve optimized our shipping processes to reduce carbon emissions, using biodegradable packaging and consolidating shipments to reduce our environmental footprint.
What are your marketing stories?
- FCG COLLECTION: Made from handcrafted Mazzucchelli Italian acetate, known for its rich colors and luxurious finish.
- AVANT GARDE COLLECTION: Bold, standout styles designed for those who dare to be different. Feminine-focused and full of attitude.
- STAPLE COLLECTION: Retro-inspired innovation—timeless frames for those who feel born in the wrong era but live with purpose.
- ETHER COLLECTION: Technical meets creative—features the RGNS system, pop-n-lock hinges, and lightweight durable design for performance and style.
Key Products:
CRUSOE:
Is a solitary design from which one cannot escape. The Crusoe is a stylish castaway devised as an intentional act of abandon to be at ease in uninhabited or populated areas alike. Handcrafted acetate frame made in Italy.
CRUSOE
SUPER RAD:
Once a in while an earthshaking event occurs forcing your paradigm to shift. Now is that time! Do you have an extreme point of view? Are your retina’s ready for a revolution? Bring power to your pupils in the Super Rad! Free bonus lens. Made in Italy.
SUPER RAD
EPISODE:
Is a coherent narrative within a larger dramatic framework, the Episode is a timeless chapter designed to play a complementary part in your sunny day scene. Made in Italy.
Episode
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