WAVE HAWAII SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Wave Hawaii
Interviewee: Carsten Raphael, CEO
How was the sunglasses market overall in 2024?
We have further expanded our range of wooden sunglasses and are finding more and more interested retailers and end consumers who know that they can rely on our price-performance ratio. As a result, we were able to significantly increase sales compared to the previous year.
What new trends have you seen for sunglasses in board sports for 2025?
We look at our market more from a lifestyle perspective than from a performance perspective. Here we can see that mirrored lenses were sold disproportionately. Glasses made of a mix of materials such as wood and metal, as well as wood and polycarbonate, are also very popular.
Which segment of your 2025 offering do you expect to sell best and why?
I think we will see a healthy mix of different types of wood and material combinations again. We don’t see a clear favorite.
What new frame shapes and colours are in your 2025 offer?
The following shapes are new to the range: panto, nerd and browline. Frame colors are becoming lighter – with cream, yellow, silver and transparent. There is a clear trend towards darker woods for the temples.
Which lens technologies from your 2025 offer are most in demand?
We still use our proven polycarbonate lenses, which are simply very robust, relatively insensitive and unbreakable.
Have you introduced any new lens colours and tints in your 2025 offering?
Yes, we will start with a green lens colour.
Any noteworthy sustainable practices in your production and shipping processes this year?
Our woods are carefully selected in accordance with environmentally friendly forestry practices and comply with FSC standards. All our packages are shipped in an environmentally friendly way – both in terms of the outer packaging and the shipping method used by the parcel services.
What are your marketing stories?
That is pretty simple: Protect the ocean. Protect nature. Shop sustainably. Be happy.
How are you supporting retailers to sell this category?
We offer space-saving wooden glasses stands in different sizes and ensure that retailers enjoy selling our products with a decent margin. In addition, retailers not only enjoy fast and reliable processing, but also friendly after-sales service. The few complaints that we receive are always handled in the customer’s interest.
Key Products:
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la paz
el morro:
el morro
camalú n:
camalú n
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