DC Skate footwear F/W 2024 Preview
Retail Buyers Guide: Skate Footwear FW2024 Retail Buyer’s Guide
Brand: DC
Interviewee: Emmanuel Labadie ( Emea Marketing Lead)
What’s going on in the European skate shoe market?
Globally , market is tough . independent skate store are suffering . Sho wise and for specifically for DC , we can a feel a recover and traction of the brand. Must be coming from a combination of : a strong program with good stories ; good vibes coming from riders and core activity , good range of products ( 90’s shoe look , OG ) + respect of segmentation .
MARKETING
New collection themes for next season?
DC will be celebrate its 30th anniversary . stay tuned for activations program .
Are you working on any collaborations/ crossovers with brands?
TBD A collaboration with Lucien Clarke on an exclusive shoe
DESIGN
What’s new in terms of silhouettes?
New models will be offered in addition to DC’s classics : Manteca ,Metric S. ..the new DC Ascend . New color palettes
Are you introducing any new technology this season?
No .
Is sustainability a concern in your brand?
Yes it is . we don’t claim it but we are doing everything which is possible for us to deliver sustainable product .
What are the must have skate shoes for FW24?
Durability . Classic Clear DNA of the brand . confident stance and comfort + technical sole .
Key Products
DC Metric S : 1,000 X more skateable:
Leather Upper construction, Super Stitch thread on upper ,High abrasion mesh, Impact Alg footbed , lightweight hi rebound foam midsole for comfort and support
MetricS
DC Ascend S . Inspired by the truth OG , this new sillouhette ahs clear Dna , bold lines, confident stance , modern comfort . all approved by Josh Kalis:
Super suede upper construction, padded tongue and collar for comfort , Impact ALG footbed
ascend_S
DC Teknic S Classic:
Suder suede and canvas upper construction, Impact G Footbed provides cushioning , dual density super rubber outsole with custom Dc pill tread pattern
TeknicS
Brand Previews
