Anon Snow Helmets F/W 2026/27 Preview

Retail Buyers Guide: Snow Helmets F/W 2026/27 Retail Buyer’s Guide
Brand: Anon
Interviewee: Benjamin Schwarz, In Region Merchandiser

Which products sold best in the winter 2024/25 and why?
Our Wavecell Range including Logan/Merak/Oslo is doing really well – the technology we are offering responds to the Customer which looks for a premium Helmet with great features and best in class fit.

Which of your 2025/2026 helmets do you expect to perform best at retail and why?
The Merak with a proven modern style speaks to Skiers and all Mountain Snowboarders, for the more progessive Style oriented Customer the Oslo will do well

Are there any observable trends in the practice of snowboarding that impact product demand and development?
The adoption rate of Helmet usage in Wintersports is at the highest level – there is not a lot of participants on the mountain without a Helmet – it is part of the Equipment like a Ski or a Snowboard.

What are the design and material highlights of your 2026/27 collection?
We will be offering 3 distictive colorstories with Terracotta, Airstream blue and Beechwood which are beautifully aligned through our Helmets/Goggles and Facemasks. We are introducing an entirely new earpad to the WaveCel line. The new thermoformed earpads form a donut around the ear, improving warmth, comfort, and hearing.

What colours and designs are you featuring in your 2026/27 collection? Any standout collaborations?
We will offer a Capsule collection which will be called the Encounter – This celebrates the Lucas Beaufort collection, where athletes, artistry, and product come together to create moments when everything clicks. The Encounters collection brings Lucas Beaufort’s artist-driven design to Anon’s most advanced goggles, helmets, and face protection, turning performance gear into a personal statement. Together, it’s a shared expression of connection, creativity, and community on snow.

Which product do you expect to grow the most in your 2026/2027 collection?
In 26/27 we are updating the Fit System on Wavecell Helmets plus working on weight reduction for a better consumer experience. We are also strategically updating some pricepoints to be more attainable – this all should result in growth in our Wavecell Range. Also at our Entry price models with Raider/Rime/Rodan/Burner we expect growth as this speaks to the more price sensitive Customers with a great feature package.

How are you implementing sustainability in your products and production processes?
We are working with certified production partners which are inline with our high internal sustainability norms as a BCorp.

What are your marketing stories for 2026/27?
Advanced Helmet Protection as a tagline – more details to follow as we adjust our Marketing approach also based on the sell in to our Whls Partners.

How are you supporting retailers to sell this category?
Clinics for product knowledge, certain POP Kits and Windows based on the need of the retailer we work with.

Key Products:

Merak:
State of the art protection. WaveCel is the next generation of on snow helmet safety.Tested by independent scientific journals.PROVEN, MODERN STYLE, OUT OF THE BOX COMFORT

Improved fit (more room to accommodate a wider range of heads)
Improved fit system adjustability
Thermoformed earpads improve comfort and ability to hear
Lighter weight WaveCel liner. Same safety, no weight difference
Merak WaveCel Helmet

Oslo:
The Anon Oslo WaveCel Helmet pairs 3D cellular protection with an in-mold construction featuring a lightweight shell with an EPS and WaveCel liner designed in a sleek, low-profile style. WaveCel technology distributes impact energy to help reduce direct and rotational impact forces to the head. A 360° BOA® Fit System provides quick, on-the-fly fit adjustment

Oslo WaveCel Helmet

Raider 3:
Ski & Snowboard Helmet. A classic shape equipped with everyday durability and hassle-free fit. The Anon Raider 3 Helmet offers the durability of a hardshell exterior in a clean design that includes integrated ventilation to keep you cool and your goggles fog-free. Its auto-adjust fit design offers the perfect fit every time you put it on. The fleece lining and ear pads provide warmth

Raider 3 Helmet