Salomon Snow Helmets F/W 2026/27 Preview

Retail Buyers Guide: Snow Helmets F/W 2026/27 Retail Buyer’s Guide
Brand: Salomon
Interviewee: Benjamin Raffort, Helmets Line Manager & Awena Jouannic, Protective Marketing Manager

Which products sold best in the winter 2024/25 and why?
The Brigade franchise was the standout success of the 2024/25 season. Driven by its urban-inspired design that perfectly blends style, comfort, and protection. It resonates strongly with snowboarders who value performance and identity on and off the slopes.

Which of your 2025/2026 helmets do you expect to perform best at retail and why?
We expect the Brigade Index to perform best at retail in 2025/2026. As the first fully recyclable ski and snowboard helmet on the market, it embodies Salomon’s commitment to sustainability and innovation. Made with at least 96% of materials from the same origin, it offers uncompromised safety and style while allowing full recyclability at the end of its life cycle. With its strong eco-conscious story and perfect fit for the snowboarding community, we plan to keep pushing this model as a key highlight of our protection range.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
In fact, several observable trends in snowboarding are influencing product demand and development like protection, environmental footprint, style and personalization. Riders are increasingly seeking products that enhance safety and comfort, such as helmets and goggles with improved impact resistance, fit, and visibility. Moreover, there is a growing awareness of sustainability, riders are more attentive to the environmental impact of their equipment and look for eco-designed, durable, and responsibly sourced products. Style remains essential, with riders looking for products that combine performance and aesthetic appeal.

What are the design and material highlights of your 2026/27 collection?
For the 2026/27 collection, we are expanding the Brigade Index concept with the launch of the Brigade Index MIPS, the first fully recyclable ski and snowboard helmet featuring MIPS technology.

What colours and designs are you featuring in your 2026/27 collection? Any standout collaborations?
For the 2026/27 collection, we aim to continue meeting consumer needs with a refined color palette inspired by earthy, natural tones for both men and women. These shades are perfectly aligned with Salomon’s goggles and overall color universe, ensuring consistency across the range and a strong visual identity at retail.

Which product do you expect to grow the most in your 2026/2027 collection?
For the 2026/27 collection, we expect the Brigade Index MIPS to experience the strongest growth. As the first fully recyclable helmet featuring MIPS technology, it perfectly combines sustainability with advanced protection. Designed for freeriders and freestylers, it offers modern aesthetics, excellent functionality, and enhanced rotational impact safety. With this innovation, we’re expanding our reach beyond freeskiers and snowboarders to all performance-driven and environmentally conscious riders.

How are you implementing sustainability in your products and production processes?
We are furthering our commitment to sustainability with Brigade Index, the first fully recyclable ski and snowboard helmet, and the introduction of its Mips® option. The Brigade Index is made from over 96% of materials from the same origin, including the shell, core, fabrics, buckle, and lining, making it fully recyclable at the end of the product’s life without any need for disassembly. This innovative construction ensures top-level safety performance while reducing our environmental impact. We also use recycled materials to manufacture our helmets. 80% of them are made with 100% recycled fabrics (excluding the inner foam of the lining). To further reduce our environmental impact, some helmets incorporate even more recycled materials, such as 50% recycled EPS for the core or a 100% recycled polycarbonate (PC) shell.

What are your marketing stories for 2026/27?
We continue to focus on the Arcane Prime Mips, our new premium all-mountain helmet. A 360° marketing campaign will therefore focus on this product, targeting purists who want to achieve the highest level of precision and performance, regardless of the environment. And for sure, Brigade Index will still be a focus. More than just a wintersports equipment, this helmet is a symbol of our commitment to a more sustainable future. We embrace sustainability without sacrificing style or performance and provide riders with full confidence. Beyond these hero products, we are also extending the sustainability and innovation mindset across the range, particularly within the Equipe (racing) and Pioneer (on-piste) lines, to reinforce a coherent and forward-looking brand message.

How are you supporting retailers to sell this category?
We provide our sales force and retailers with dedicated training books and catalogs gathering detailed insights on products and technologies. To support in-store visibility, a full range of PoP materials is available, highlighting Salomon’s key products and showcasing our innovations. Additionally, exclusive protective content has been developed to help retailers create a true Salomon universe in their shops, through engaging visuals and videos.

Key Products:

BRIGADE INDEX:
Meant to be reinvented, Brigade Index is the first fully recyclable ski and snowboard helmet on the market. Made with at least 96% of materials from the same origin, it features top-end safety while still being fully recyclable once you’re done using it. A little reflection goes a long way – nothing is lost, and plenty can be gained.

BRIGADE INDEX

BRIGADE INDEX MIPS:
Meant to be reinvented, Brigade Index MIPS is the first fully recyclable ski and snowboard helmet on the market. Made with at least 96% of materials from the same origin, it features top-end safety while still being fully recyclable once you’re done using it. A little reflection goes a long way – nothing is lost, and plenty can be gained.

BRIGADE INDEX MIPS

HUSK PRIME MIPS:
Designed for outdoor enthusiasts always eager to find new ways for pushing their limits, Salomon’s HUSK PRIME MIPS is a minimalist helmet with a sharp design that perfectly integrates top-of-the-line safety and ventilation technologies. Push that gas pedal, enjoy ultimate protection with a cool helmet that makes you stand out on any mountain.

HUSK PRIME MIPS