Sweet Snow Helmets F/W 2026/27 Preview

Retail Buyers Guide: Snow Helmets F/W 2026/27 Retail Buyer’s Guide
Brand: SWEET
Interviewee: Pascal Hermann, Marketing Director Sweet Protection

Which products sold best in the winter 2024/25 and why?
We’re very satisfied with sell-through across all categories, regions and price levels. Best sellers: the Switcher Mips helmet and our full range of Freeride helmets – like Trooper 2Vi® Mips or Igniter 2Vi® Mips built on Sweet Protection’s proprietary 2Vi® Mips technology. We’re also excited that our latest product innovation—Adapter Mips—hit the market strongly. Why they sold: a Strong package of best-in-class products and marketing. Standout design, quality, and unique approach to provide best possible protection and comfort. Additionally our focus towards working closer and better with retail partners to support with effective service (availability, strong sell-out support tools) and brand awarness campaigns to further drive demand.

Which of your 2025/2026 helmets do you expect to perform best at retail and why?
We expect a similar picture in 2025/26.
All-Mountain leaders: Switcher Mips will remain our bestseller, and the newly introduced Daymaker Mips (launched early Fall 2025) is tracking to be a strong performer.
Freeride growth: Trooper 2Vi and Igniter 2Vi should continue to build momentum.
Why: fresh color additions that land well at retail, increasingly strong consumer feedback, and growing recognition across media, further validating the performance and design of these models.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Stronger. Lighter. Better. Riders want better protection without added weight and volume. We’re pushing materials and our proprietary technologies such as 2Vi® Mips, leveraging 25 years of experience to deliver outstanding, low‑profile helmets that make every turn more enjoyable. Low‑volume fit and goggle compatibility: Clean silhouettes and seamless goggle integration are increasingly important. Versatility and serviceability: Adjustable ventilation, easy‑to‑remove ear pads, and straightforward spare‑part replacement are features customers expect—and areas we are actively addressing.

What colours and designs are you featuring in your 2026/27 collection? Any standout collaborations?
For 202/27 our design direction balances everyday versatility with bolder statements, while tightening product–eyewear harmony and elevating brand visibility, translated into a strong mix of long‑term core colors and seasonal updates. You will also see an evolution in our product branding. We are introducing the Sweet™ brand across more and more stlyes, slightly transitioning from Sweet Protection to Sweet™. New color stories:

Warm Thunder: an evolved brown theme using three coordinated shades—sophisticated, soothing, and aligned with the trend forecast.
Teal: depth and glow through subtle metallic effects; Valiant Teal for high visibility, and a deeper teal for a premium, refined look.
Platinum Grey: grey tones accented with orange for a tool‑like, technical expression; more orange delivers a stronger visual impact.
Placid Blue: inspired by our Frost Blue from bike, adapted for winter—fresh with a feminine touch.

Which product do you expect to grow the most in your 2026/2027 collection?
We expect growth across all categories and price levels in 2026/27, supported by a strong collection and color stories-early sell in feedback has been extremely positive. The standout growth driver will be the all new Switcher 2Vi® Mips, which replaces our long standing bestseller.
Why Switcher 2Vi® Mips will lead:
All mountain benchmark: one helmet for every day, with a sharper premium look and a refined, precise fit while keeping the forgiving comfort Switcher is known for.
Safety and performance: built on our 2Vi high performance platform with a uniquely shaped Mips layer, multi density EPS with Impact Shields targeting key zones, and hybrid construction for strength and low profile geometry; full circumference PC lower edge for durability.
Comfort and usability: rear dial adjustable ventilation, Occigrip fit system, Fidlock magnetic buckle, snap in quick dry liner for easy care, audio ready, and seamless integration with Sweet Protection goggles.
With a proven franchise, meaningful upgrades, and compelling new colors, we expect Switcher 2Vi Mips to outpace category growth and anchor our 26/27 retail performance.

How are you implementing sustainability in your products and production processes?
We try to make as little impact on the environment as possible by developing high-quality, long lasting products. In our search for performance and durability, we always opt for eco-friendly materials whenever possible and luckily, there is an increasing range of great new materials to choose from. We will never compromise on the safety for a user of a Sweet Protection product but are always on the lookout for better and stronger materials with an eco-friendly approach. Responsible manufacturing: we are committed to a secure, fair workplace in our factories, following the UN Universal Declaration of Human Rights and ILO regulations—equal pay for men and women, no child labor, no excessive working hours, and guaranteed overtime provisions and breaks. This combination of durability, material choice, and responsible production guides our sustainability work..

What are your marketing stories for 2026/27?
We’re driving an integrated 360-degree approach with robust tools for online and offline touchpoints throughout the consumer journey. This includes a strong athlete roster across all disciplines; brand and product awareness campaigns; product clinics and demo tools; and enhanced in-store support to showcase our brand and products and explain our proprietary 2Vi technology in clear, benefits-led language. More concrete:
1/ Stronger. Lighter. Better. – Switcher 2Vi® Mips – Our most versatile helmet – now even better. One Dial Warmth on lock. Airflow on demand.

How are you supporting retailers to sell this category?
We’re driving an integrated 360-degree approach with robust tools for online and offline touchpoints throughout the consumer journey. This includes a strong athlete roster across all disciplines; brand and product awareness campaigns; product clinics and demo tools; and enhanced in-store support to showcase our brand and products and explain our proprietary 2Vi technology in clear, benefits-led language. More concrete:
1/ Stronger. Lighter. Better. – Switcher 2Vi® Mips – Our most versatile helmet – now even better. One Dial Warmth on lock. Airflow on demand.

Key Products:

Switcher 2Vi® Mips:
The Switcher 2Vi® Mips Helmet is our all mountain benchmark for skiers and snowboarders who want one helmet for every day. It brings a sharper, premium look with a refined, precise fit that keeps the forgiving comfort Switcher is known for. Built on our 2Vi® high performance helmet technology platform, it is engineered to increase safety and comfort without adding bulk. The multi density EPS liner has Impact Shields that target protection in key zones. A uniquely shaped Mips® layer, tuned to the helmet’s inner geometry, allows movement that helps reduce rotational motion to the head in certain angled impacts. The hybrid construction is used to match the geometry of your head, providing strength and rigidity. A full circumference PC lower edge adds durability and a refined finish. Of course, the adjustable vent system stays, tuned for smooth one hand control from the rear dial so you can fine tune airflow as conditions change. A new snap in liner pops out in seconds for easy cleaning and quick drying. Optimized to pair seamlessly with Sweet Protection goggles, Switcher 2Vi® Mips is ready for powder days, corduroy laps, and everything in between.

Switcher 2Vi® Mips

Trooper 2Vi® Mips:
The Trooper 2Vi® Mips Helmet is our most iconic snow helmet. This is the go-to Helmet for our Freeride team with its robust and safety-focused construction. This hard-wearing helmet is built on Sweet’s proprietary thermoplastic laminated carbon fiber shell construction, with a perfectly tuned multi-density liner offering the best on strength and performance. The first generation of the Trooper helmet was launched back in 2004 and quickly established itself as the definite freeride helmet. True to its DNA, the third generation Trooper helmet was completely redesigned in 2022 on Sweet’s revolutionary 2Vi® Technology Platform, engineered to outperform without compromising on weight and volume.

Trooper 2Vi® Mips

Adapter Mips:
The Adapter Mips All-Mountain Helmet is a lightweight, comfortable, and sleek helmet with an innovative approach – definitely a bang for your bucks considering the tech of this helmet. Equipped with the Mips® safety system to provide an added layer of protection against rotational forces during an impact. Crafted for the modern all-mountain rider, with a clean design that does not only look good but also performs exceptionally well in any condition. The helmet has 19 vents which can be opened and closed with a flick of a button, ensuring optimal evacuation of hot air and keeping you comfortable all day long.

Adapter Mips