Pret Snow Helmets F/W 2026/27 Preview
Retail Buyers Guide: Snow Helmets F/W 2026/27 Retail Buyer’s Guide
Brand: Pret
Interviewee: Jerrica Deiber, PR Director
Which products sold best in the winter 2024/25 and why?
The Fury and Vision
Which of your 2025/2026 helmets do you expect to perform best at retail and why?
The Fury and Vision helmets. Effect Goggles.
What are the design and material highlights of your 2026/27 collection?
The Cynic and Lyric helmets are updated with a new look. The vents on the helmet offer the same amount of venting as the original Cynic/Lyric helmets, but with a new look.
What colours and designs are you featuring in your 2026/27 collection? Any standout collaborations?
Lots of bright and bold colorways. We’re doing some new designs and new colors we haven’t tried before. And the kids Moxie helmet will have a version kids can color in themselves.
Which product do you expect to grow the most in your 2026/2027 collection?
Prophet Goggles and the new Cynic 2 and Lyric 2 helmets.
What are your marketing stories for 2026/27?
Find Your Line. Find Your Crew. Find Your Stoke.
How are you supporting retailers to sell this category?
Traditional advertising, local sponsorships, and continuing to connect to the core Pret community that the brand has fostered for years and is at the core of the brand.
Key Products:
Prophet Goggles:
SEAMLESS INTEGRATION. MAXIMUM CLARITY. Our new frame features advanced VisionVent integration and superior anti-fog tech for crystal-clear, distraction-free charging.
Cynic Mips Helmet:
NEW ALL-MOUNTAIN DESIGN.CLASSIC PRET STYLE. Our all-time favorite, now even better. Classic Pret style, seamless goggle integration, easy ventilation control, and a super-light feel for all-day comfort.
Cynic2 Carbon Grey 3-4 Hero
Lyric Mips Helmet:
NEW ALL-MOUNTAIN DESIGN. CLASSIC PRET STYLE. Our all-time favorite, now even better. Classic Pret style, seamless goggle integration, easy ventilation control, and a super-light feel for all-day comfort.
Lyric2 Alpine White Side
Brand Previews
