Xtratuf Hanging Shoes 2026 Preview
Retail Buyers Guide: Hanging Shoes 2026 Retail Buyer’s Guide
Brand: XTRATUF
Interviewee: Milly Pestell, International Marketing Director
How was the 2025 hanging shoes market?
XTRATUF as a brand continued to grow in 2025 – we introduced a few new colours of our Apres Fish slider for SS25, adding more variety to the range. We also dropped our RRPs – we recognise the challenges that our customers face and strive to make our products as accessible as possible.
What are the current trends in hanging shoes?
As the UK sauna scene continues to grow at a rapid rate, we are seeing more of our customers using our Apres Fish slider as the ‘go between’ shoe when transitioning from sauna to sea, lake, cold dip! We recently partnered with Slomo, providing sliders for customers to borrow at their Kings Cross pop-up.
What new styles and shapes are you offering in 2026?
The Apres Fish continues to be our core style, for a third season they will be worn by RNLI lifeguards on patrol across 240 beaches in the UK. The team at Lost Shore Surf Resort will also be wearing them this summer, when they are brave enough to take off their ADB Ice!
What materials and construction techniques are you using in your 2026 collection?
The Apres Fish slider continues to be made from BIOLITE – our proprietary EVA, more eco-conious foam. It’s super lightweight – meaning the sliders are perfect to throw in a bag with your towel and swimsuit.
Anything new in terms of sustainability?
Across our range as a whole, we have introduced Bioprene, to replace neoprene in a selection of our styles. We just released a collab Ankle Deck Boot with Finisterre, utilising Yulex instead of neoprene, recycled yarn pull tabs, and a seawool lining (made from oyster shells).
Please tell us about your key marketing stories for hanging shoes for 2026
The versatility of our Après Fish Slider will lead the charge in our marketing. We’re always guided by our community and love sharing their stories – whether it’s an RNLI lifeguard finishing a shift, a surfer coming off the water, a wild swimming group heading out for a dip, sauna-goers, or holidaymakers exploring the coast. Wherever our footwear shows up, there’s a story to tell, and we’re proud to share the people and places behind it.
Key Products:
Apresfish Women 300:
Apresfish Women 300
Apresfish Sandal 2sw:
Apresfish Sandal 2sw
Apresfish Sandal 102:
Apresfish Sandal 102
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