Polyola Blanks 2026 Preview
Retail Buyers Guide: Surfboards 2026 Retail Buyer’s Guide
Brand: Polyola
Interviewee: Aristide, Co-founder
The latest market studies show a 25% growth in worldwide participation between 2018 and 2024? Does this translate in your sales pattern?
Not really
How can we lure back the newcomers into hardboards while softboards are their go-to choice?
That’s the million dollar question.
How can we make them not buy from companies such as decathlon?
I guess only if they understand surf culture.
Which are the most sought after designs in 2026? (Mids, 𝑓ish, grovelers, hi-perf, logs…)
Fish type blanks
In comparison, which designs tend to fall back?
Logs
Construction wise, EPS/Epoxy+carbon is gaining momentum. Do you think the fancy tech constructions are all smoke and mirrors, and PU boards won’t disappear shortly?
Pu boards will always be the most relevant construction.
Organic grown and eco-blanks are available for mass production nowadays: what is your take on those?
Customers are still sensitive to the beige color of our blanks instead of them being totally white bleached. Demand is created if the best surfers and shapers use them, so we are onto that.
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