The trade event calendar got busy in the 2nd week of January. SOURCE squeezed in a visit to Surf Expo after a 24 hour flight delay as storms rolled through the Florida peninsular. The show was the same size as last year, however, this year the shaping bay was moved to a new location on the show floor. Medium size clothing brands saw an increase in footfall as many shops are looking to freshen up their offering. Retailers were kept busy visiting the diverse mix of brands, such as Lost, Spy, Dark Seas, Globe, Hydroflask and many more. The brands covered all the summer boardsport categories.
Check out our gallery below.
1 Surf Expo welcome2 Around the show2.5 Around the show3 Around the show.3 Around the show5 Around the show8 Around the show10 Full program of seminars11 Show skate park12 New Exhibitor display booth12 Surf Expo's SVP and Show Director Roy Turner12.5 Surf Expo's Marketing Manager Angie Marks14 Shape Off schedule14.5 Shape off Bay14.6 Shape Off Shaper getting down to it 14.7 Shape Off always draws a crowd 15.5 Shape Off Finalists116 Shape Off winner Jordon Brazie7 Around the show9 The NeighborhoodAquaMarina's boothAquaMarina's Nathan Johnson.Aquamarins's has launched the world first paddleboard with built in lighting systemAVVA boothAVVA t shirts and boardshorts out of Santa MesaAVVA's Josh Lopez, Kekoa Cazimero and Eric Worley Bear Walker use a carved top sheet to provide grip. Decks from the collectors range Bear Walkers Skatecraft boothBear Walkers Skatecraft boothBN3TH boothBN3TH's everyday Aqua Volley with light-weight linerBN3TH's Dez Price and Matt Keenan Bodygloves fashion showBombora boothBombora costguard approved personal flotation deviceBombora's Craig DevaneyBotaniq eyewear made from 100 % recycled materialsBotaniq Eyewear's Amanda CampbellCarve Eyewear boothCarve Eyewear's Anthony Scaturro and Mel Richardson Carve Eyewear's Solis with injected polarised lense Carver boothCarver Groms series lower riding heights and softer bushesCarver's Dave Root and Chris EidemChannel Islands Eco Carbon tech CIECT uses carbonised resin Channel Islands Surfboards booth Channel Islands Surfboards Jonathan Regehr Corcicle's 40 ounce cruisier tumbler with silicon bottom Corkcicle's boothCorkcicle's Eric MillerCosta Sunglasses Juan DuranDark Sea's stretchable waterproof windbreakerDark Seas boothDark Seas Eric PasarellECS boards Jack Rabbit XL high perfromance longboardECS Boards Ryan Briggs and Andrew ClemmonsExcel Wetsuits boothExcel Wetsuits's Lance VaronFirewire and Slater Design's boothFirewire and Slater Design's Matt Mahoney, Frankie Senese and Mile MillikenFlojos boothFlying Diamonds boothFlying Diamonds fins for Bing SurfboardsFlying Diamonds Mark NelsonFormula Fun boothFormula Fun's Chris PetersonFormula Funs indestructable Wakesurf with carbon stringerGlobe's Gilette Mid, Austyn Gillette's pro shoe Globe's Leigh AhmidHavaianas boothHobie Eyewear's boothHobie Eyewear's Dylan CoatesHobie's price point Blockhead sunnies with polarised lensesHowler boothHowlers Brothers embroidered Cross Cut deluxe short sleeve shirt Howlers Mason Brent. Hydroflask boothHydroflask shaker bottle with frother insideImpala:Globe boothJetty boothJetty Brent fleece made from recycled polyesterJetty's Joe HodnickiKatin boothKatin Harris plaid sherpa lined jacketKatin's Jason RodriguezLiss Spirit new wall mounted surfboard rack for your quiverLiss's Lior ZimmermanLiss's Mattew Moro and Amit Lavion Lissor boothLissor's ground rack system for surf boardsLost's artist collab Terry urban graphic T shirtLost's boothLosts Nico FosterMedina boothMedina's high peformance softboardMedinas Tiago Hahn and Fabio Callado Mission boothMission's black nylon Ratchet belt with micro adjustmentMissions Lukas Sanchez and James Mattew.Naval wetsuits boothNaval wetsuits Jorge Velazquez and Chris RuffattoNaval's Norte Wetsuit from their Welcome to the Death Club seriesNomadix boothNomadix quick drying and pet hair resistant original towelNomadix's Elyse Cornett and Nate ClarkePinapple Islands necklace of sea shell and stone made in BaliPineapple Island boothPineapple Island's Nathan Jones Psycho Tuna's boothPsycho Tuna's Patricia ThortonPsycho Tuna's UV tech shirt made from reprevePura Vida's boothPura Vida's John GothardPura Vida's Russell Parker and Daniel DosseggerPura Vida's summer 2024 stretch bracelets range Reef boothReef's MicK BatesReef's non marking Deckhand Sandal with hydrophobic top sheetRhythm boothRhythm Check mid layer OvershirtRip Curl booth.Rip Curl's Phillip Watters.Rip Curls latest Flash Bomb with fusion dry seam bonding.Roark's boothRoark's breathable quick dry Blessup perforated shirtRoark's Dayna CotteeRusty clothing booth Rusty clothing new trend driven Rusty experimental Design lineRusty crewRusty Surfboards boothRusty Surfboards Ryan WillsonRusty's updated Parana with modern wider rail and rocker.RYD boothRYD new stomp pad comes with earth friendly packagingRYD's Taylor OhntrupSalty Crew's boothSalty Crews Jared LaneSalty Crews Tech Flannel with DWR coating for performance in wet conditions Sand Cloud boothSand Cloud Mitchell Brown and Linda Leuthe jpegSandcloud's turkish organic cotton multipurope beach towlSavage boothSavage's Shawn O'Donnell Savage's twin fin WizardSaxx boothSaxx's Roy CoxSaxx's Vibe Extra with dropstop technology and it now got a flySharp Eye surfboard's Myles Freeh, Rob Chalfant and Marcio TubaSharp Eye's Synergy round tail with fuller rails for smaller conditionsSharpe Eye boothSIC Drifter super hard shell surface..no dinks great for rentalSkull Candy boothSkull Candy's Griffin FerrignoSkull Candy's newly launched Triple Threat collection only for boardsports retailers jpegSlater Designs The Great White Twin, Kelly Slater and Mike Woo collabSlowtide boothSlowtide's Arielle Bagby and Kelly Zies Slowtide's Marley WrapSmiths Brian CotsonasSmiths unisex polarised Lineup Spy and Bolle's Scott DuynSpy/ Bolle boothSun Bum boothSun Bum now selling beach gamesSun Bum's Tristan SmithTAHE:SIC boothTahe:SIC's Pete PanTahe's award winning MeteorThrash Craft's Belly Buster 2.0, hidden foam under the chest makes it easier for part-time surfers Thrash Craft's Brad FloraThread's elasticated 2-6 card walletThreads boothThreads Melinda Perry