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Spy+ Snow Goggles 2024/25 Preview

Retail Buyers Guide:  Snow Goggles 2024/25 Retail Buyer’s Guide
Brand:  Spy+
Interviewee: Spy + Marketing

What are the main customers’ demands when buying snow goggles?
The main trend within the snow goggles market stay the vision and more how brands can provide the most adaptable lens to the outdoor whether in order to have the better experience while riding. Style wise we have seen a comeback of the 2000’s frames designs.

What were your biggest sellers in 2023/24? Why?
Our top-selling product in FW23/24 was the Marauder Series, which offers excellent vision with our Happy Lens and Happy Boost technologies, along with easily interchangeable additional lenses suitable for various outdoor conditions. We collaborated with riders from our team, including Victor Daviet, Celia Petrig, Eric Jackson, Zak Hale, and Tom Wallisch, to create unique and stylish designs.

What type of snow goggles from your 2024/2025 collection do you expect to grow the most?
The collection that we anticipate will grow in 2024/2025 is the Megalith series. Riders really enjoy it, and it is affordable. We offer a variety of great colors and designs, including the Laurent de Martin pro model.



What are the technical highlights of your 2024/25 collection?
We have introduced a new helmet, the Stargazer. It’s a higher standard option to enhance our offerings in this sector. Additionally, we have included photochromic lenses in various goggles, such as the Marshall 2.0 and the Megalith.

What colours and designs are you featuring in your 2024/25 collection? Any standout collaborations?
For this season, we have collaborated with three European athletes to create new goggle designs.
Victor Daviet has a Marauder Pro-Model.
Laurent de Martin has a Megalith Pro-Model.
Celia Petrig has a Marauder SE Pro-Model.

Are you implementing sustainability in your products and production processes?
By 2024, 60% of our goggle’s materials will be durable.
By 2025 90%
By 2027 100%
For our goggle actually:
Bio based material frame (40%) and strap (60%)



What are your marketing stories for 2024/25?
Happy Boost:
We created a lens with color so vivid and details so sharp, it will not only boost your mood, it will redefine how you see the world. A truly euphoric visual experience.
Riders’ Collaboration:
We collaborate with our athletes to create unique products, designing goggles alongside them.



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