Here’s our third and final installment of photos from the 2023 Shops 1st Try on snow demo in Alpbachtal, Austria. There was great sentiment from all shops and brands in attendance, with SFT now considered the greatest networking event for the European snowboard industry. Lots of snow helped with the upbeat vibes and with the show expanding to an additional car park, SFT is now the place to be for shops and brands alike.
Around the demo: Sausage time!Around the demoBridge connecting the two outdoor areas Shops 1st Try's waste, reusable cups, and glass disposal unitShops 1st Try's Mr Fixit Cepten Around the demoAround the demo: entrance from the pisteAround the demoAround the demoAround the demoAround the demoAround the demo247 Distribution's Nils GebbersAirhole's premium Polartec collectionAmplids Peter, Conrad, and GregorAnon's new Senior Brand Manager for Europe, Benjamin SchwarzBent Metal x Gnu collab with new construction base plateBlue Tomato boys - hard goods buyer Lukas Mathis and TM Niggo PfabeBorealis' Ben Hall and Andre SavoryBorealis' premium Viking longship Drakkar comes with graphite baseBrethren's indoor boothBrethren's Chris KyteBrethrens price point Baseline Anorak, more bang for your bucksCapita/Union/Deeluxe crew Max, Florian, Andi, Katha, Harry, Chrisi, Samuel, Andre, and MarlonCapita's Marlon Kruse with the new Arthur Longo pro model, the Aeronaut, which comes in 5 sizesCardiff's Powder SplitDb’s Snow Pro Vest featuring Safebacks SBX system that allows extended breathing under the snow until recoveryDB & Safeback's crew John-Olav Evans, William Sherman, Olaf Paval, Hunter Nordhausen, and Lea Filip Deeluxe/Capita/Union's boothDeeluxe's Florian Heim with the Aeris Kevin Backstrom signature model with new outsole Endeavor's Free Range part of the Bio series with a reduced petroleum product foot print Endeavor's Max Jenke with Captain KlausEndeavor's Bruce WellsEVOC's Jens Reuker and Alex HlawitschkaEVOC's Protector vest Pro uses Lite Shield flex material that performs in all temperaturesField Earth's Artride 3D powder machineFjell's MT HokkaidoFunky Snowboards' Chiara Rusconi, Elio Fumagalli & brand owner Isacco Mantegazza with their WAVE board. A wide directional model. MADE IN ITALYFurberg's big mountain split for the expert riderFW's Paul MaschkeFW's Manifest 2L two layer lightweight jacket Gnu's Riders Choice now has bamboo plates for more pop under the bindingsHorsefeathers' backcountry flagship Halen jacket Horsefeathers' Michal Berka and Tomas KoudelaISPO's Alexandra Denker Jones' indoor boothJones' boothJones' Bernhard Altmanninger with the Freecarver 6000K2/Ride Snowboards' UK rep Jonny Russell & The Board Basement's Tobias AnderssonKarakoram's Kyle Hansen with the Ultra Ranger splitboard bindingKohla supply many snowboard brands with their skinsKohla's Daniel Stern and Thomas Span Libtech/Bent Metal/Gnu's boothLibtech's Toby Hammer with the Lib Rig, the new pro model for Austen SweetinMax Schulz from Convoid AgencyMethod Mag's Merchman, Will Radula-ScottNever Summer's, Fix's, Flux's, and Easy's Nicolas Wendelken and Merle KittanNidecker's boothNidecker's Xavier and Bataleon's Dennis DusseldorpNidecker's Xavier front tooth damage from a hard days testing The Nidecker brothersNidecker's Thierry Kunz & Tom Wilson-North with their Venus Plus. $10 from each board sale goes to Keep A Breast Foundation. Right on!Pro rider Alex Oestrang repping United Shapes with Curator's TassiloNow Bindings' JF Pelchat with the freeride Drive, it has a new highback and injected ankle strap that can be flippedPAG's Paul ObermosserPallas' Obersoul double camber womens carving boardProtec's Mikkel and Julius Spellerberg Protec's Mips Riot with adjustable fitRagdoll's Lauren Lidford Salomon crewSalomon's high performance freestyle twin tip the Huck KnifeSandbox's skate inspired Icon in chequered with Mips and new fit system Sans Flash's Patrick Bourgeois with his quiver of brands Skeats Claws universal attachable skin cleat and crampon Spark R&D's lightweight surfy Arc ST Stranda's Makrill Japanse style inspired fish for the POW Sunbum is now distributed by Toby Hammer in Germany, with Sunbum's Dustin SmithSunbum sun products coming to a snowboard shop near you soon Safeback's William Sherman & Mark Bishop from Redbulletin UKShops 1st Try's Capten with 686's Pacome AllouisSlash & 686's PC Fayolle. Pacome Allouis from 668, The James Brand, Mizu & Nixon.Snowboarding royalty. Mervin's Marian Kaeding & BrustiSteve Gruber with Himaya's Steuart KnowlesThe Bakery's Alex, Hanus, and MikeThe Bakery's flat rocker powder fun Scuba Union's Angelo Catteneo updated Force with bushes on the inside for dampening and an all new highback Union's Riley GoodwinUnion's Claudio Distasi and Mothership's Greg GislerVans Germanic region Marketing Manager Stefan Floss with the Vans Parker Szumowski Verse boot. Volcom's boothVolcom filmer William with Volcom Snow Guru Jan ProkesVolcom's Richard, Hannes, & Phoelix with the Volcom Guch Slack Vest & Signature Gore-Tex outerwearWeston's Jens Aabech and Stranda's Leonardo Costello and Mats Drougge Weston's all-mountain Riva YES. Snowboards' boothYES. Romain De Marchi's RDM UnInc with the man himself. YES.' RDM, Cedric Nidecker YES. Marketing Manager David PitschiAround the Exhibition dinnerInside the exhibition hall spaceAround the Exhibition dinnerBook Shop, organised by Tassilo Hager of Curator, was a great successBook Shop: The organiser with Tassilo Hager with his own babyBook Shop: Brusti and Barely Made ItBook Shop: Carlos Blanchard with Dreams Book Shop: Peter Radacher with BoardsCapita/Union/Deeluxe rented a barn to display their full rangeCapita/Union/Deeluxe Party in the barnIt's all over... time to go homeIt's all over... time to go homeJob well done! Mrs and Mr Shops 1st Try, Birgit & Muck - all smiles
