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Resero FW19/20 Snow Safety Preview

Retail Buyers Guide:  Snow Safety FW19/20

Brand: Resero Whistle
Interviewee: Matthieu Giraud / marketing

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What are the major trends in the snow safety market next Fall/Winter?
The global awareness that getting in the outdoor could get you in exposed situations seems higher than ever. Efforts put on education is key and younger users tend to be more responsive than older ones.

Innovation seems to be playing a major role to keep on building the awareness on snow safety market and drive sales (for example Mips in more helmets, new DVA coming every season aiming at the simplicity of use, IOT emergency like Resero Whistle).

What do customers expect from their snow safety equipment?
Easy to use. Reliable. Compact. Affordable.

How are you segmenting your snow safety products and what are the main price points in each segment?
We are launching this season Resero Whistle, IOT emergency tracker, it will be for now a standalone product €199 in shops.

All Products
Please name and describe 1 highlight item from your FW 19/20 collection.
Resero Whistle: outdoor safety device, it can help rescue to find you when you are lost and out of network even out of crevasse! It allows you to call for help (friends and nearest rescue team) when in needs of help just by pulling the handle. Perfect for Alpine users.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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