Retail Buyers Guide: Snow Safety FW19/20
What are the major trends in the snow safety market next Fall/Winter?
Breathing under Snow will be a topic for a snow safety brand in the next years.
What do customers expect from their snow safety equipment?
How are you segmenting your snow safety products and what are the main price points in each segment?
We segment the market in three price segments -600 €, 600 – 900 € and above 900 €.
What are the most important technologies/features in your avalanche backpacks?
We are the first brand with an integrated breathing system. It allows you to activate two different systems with one movement
Which features set you apart from other brands? Do you offer anything new and outstanding next season?
Our brand philosophy is to develop outstanding products with a strong USP. The IAS (Integrated Avalanche System) is the only airbag system on the market with an integrated breathing system. The Hybrid avalanche shovel set will come to market in 19/20 and offers unique benefits too.
Avalanche Equipment (transceiver, probe, shovel)
What are the most important technologies/features in your avalanche equipment (shovel, probe, transceiver)? Do you offer anything new and outstanding next season?
Our breathing system is the lightest on the market and has outstanding features and technology.
How are you helping retailers sell the avalanche equipment and educate customers (POS displays, etc.)?
We offer really unique POS displays and a lot of information material.
Please name and describe 1 highlight item from your FW 19/20 collection.
Surface IAS 24 Avalanche backpack.