Rossignol Technical Snow Backpacks 2024/25
Retail Buyers Guide: Technical Snow Backpacks 2024/25 Retail Buyer’s Guide
Brand: Rossignol
Interviewee: Margaux Joly
What are the main customers’ demands when buying a technical snow pack?
They’re looking for multi-purpose bags for touring and skiing. A bag with plenty of space for avalanche safety equipment and essential accessories. They like minimalist, uncluttered bags.
What were your best sellers in 2023/24 and why?
ESCAPER Free 25L
In which type of pack do you expect your biggest growth?
ESCAPER Free 25L (available in 3 colours)
What are the technical highlights of your 2024/25 collection?
There’s a way to carry the snowboard vertically, and it’s also possible to carry the skis in a frame or diagonally, there’s an opening at the back and there’s an ice axe holder.
What color palettes, prints or patterns are you featuring in your 2024/25 collection?
Available in three colours: light pink, beige and black
Are you implementing sustainability in your products and production processes?
Our product is made from 100% recycled material
What are your marketing stories for2024/25?
Designed for high-altitude hiking and skiing, our Rossignol Escaper Free 25L backpack has plenty of room for avalanche safety gear and all your essentials for a day out. Its sleek, minimalist design is ideal for short excursions and missions into unknown territory.
key/hero/highlight 2024/25 collection
Designed for high-altitude hiking and skiing, our Rossignol Escaper Free 25L backpack has plenty of room for avalanche safety gear and all your essentials for a day out. Its minimalist, uncluttered design is ideal for short excursions and missions into unknown territory. An internal pocket keeps your shovel and probe safe and easily accessible. The fully-opening rear panel provides ample access to the main area. Several options for transporting skis and snowboards, including a quick diagonal mount for skis as well as the usual A-frame transport options. Possibility of removing the belt and adding ice axes for more technical routes.
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