Retail Buyers Guide: Technical Snow Backpacks 2024/25 Retail Buyer’s Guide
Interviewee: Db Marketing
What are the main customer’s demands when buying a technical snow pack?
They want a backpack that is easy to use and tech enough to use on the mountain, both in the resort, traveling with, and touring. Less is more design feel but with all the technical advantages.
What were your best sellers in 2023/24 and why?
Snow Roller just because it’s so easy to store and travel with, the roll-up system and the hook-up system make them the Snow Roller the best travel partner for anyone with skis or snowboards. It’s the icon that started the brand, after all.
In which type of pack do you expect your biggest growth?
I expect the Snow Pro Backpack 32 L to have the biggest growth just because it caters to both skier/snowboarders and content creators on the mountain, it fits a M-size camera insert, and has a dedicated avi pocket in the front..
What are the technical highlights of your 2024/25 collection?
The Snow Pro Vest is definitely the tech story for us, a utility vest for resort and side country with a possible integration of the Safeback system. This is the vest for everyone who wants to move swiftly around the resort or the side country with ease and our main goal is to get it on as many riders as possible.
What materials are you using in your 2024/25 collection? Any new ones?
Carbon paper and titanium. Recycled, of course.
What color palettes, prints or patterns are you featuring in your 2024/25 collection?
Black on black everything
We have a very red lineup that will make you stand out traveling and the Snow backpack will make you more visible in the mountains.. It is called the Falu Red.