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Rossignol Technical Snow Backpacks 2024/25

Retail Buyers Guide:  Technical Snow Backpacks 2024/25 Retail Buyer’s Guide
Brand:  Rossignol
Interviewee: Margaux Joly

What are the main customers’ demands when buying a technical snow pack?

They’re looking for multi-purpose bags for touring and skiing. A bag with plenty of space for avalanche safety equipment and essential accessories. They like minimalist, uncluttered bags.

What were your best sellers in 2023/24 and why?

ESCAPER Free 25L

In which type of pack do you expect your biggest growth?

ESCAPER Free 25L (available in 3 colours)

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What are the technical highlights of your 2024/25 collection?

There’s a way to carry the snowboard vertically, and it’s also possible to carry the skis in a frame or diagonally, there’s an opening at the back and there’s an ice axe holder.

What color palettes, prints or patterns are you featuring in your 2024/25 collection?

Available in three colours: light pink, beige and black

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Are you implementing sustainability in your products and production processes?

Our product is made from 100% recycled material

What are your marketing stories for2024/25?

Designed for high-altitude hiking and skiing, our Rossignol Escaper Free 25L backpack has plenty of room for avalanche safety gear and all your essentials for a day out. Its sleek, minimalist design is ideal for short excursions and missions into unknown territory.

key/hero/highlight  2024/25 collection

Designed for high-altitude hiking and skiing, our Rossignol Escaper Free 25L backpack has plenty of room for avalanche safety gear and all your essentials for a day out. Its minimalist, uncluttered design is ideal for short excursions and missions into unknown territory. An internal pocket keeps your shovel and probe safe and easily accessible. The fully-opening rear panel provides ample access to the main area. Several options for transporting skis and snowboards, including a quick diagonal mount for skis as well as the usual A-frame transport options. Possibility of removing the belt and adding ice axes for more technical routes.

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