Nitro Technical Snow Backpacks 2024/25

Retail Buyers Guide:  Technical Snow Backpacks FW20/21
Brand:  Nitro
Interviewee: Marketing Nitro

What are are the main customers’ demands when buying a technical snow pack?
To have a reliable and lightweight backpack with functional features.

What were your best sellers in 2023/24 and why?
Our best sellers in 2023/2024 are the Splitpack and the Slash 25 pack. Because they have those functional features for snowboarding and splitboarding.

In which type of pack do you expect your biggest growth?
In Rolltops

What are the technical highlights of your 2024/25 collection?
Technically we gonna stick to what we know. So we are going with the same backpacks as this season again.

What materials are you using in your 2024/25 collection? Any new ones?
Waxed Lizard – durable waxed nylon fabric

What color palettes, prints or patterns are you featuring in your 2024/25 collection?
We are going with a new color for our snowpacks called waxed lizard, which is a natural, brown/greyish colorway with some small details/trims in red.

Are you implementing sustainability in your products and production processes?
We are constantly optimizing our processes and patterns for conserving resources. We built our bags to last & offer repairs. Also most of our fabrics have a PFC-free water repellence finish, wich we call „C0“, and we are using BlueSign approved materials as often as possible.

What are your marketing stories for2024/25?
We want to put our technical features and the functionality of our backpacks in the focus of our marketing.

How are you supporting retailers to sell this category?
As always we support the retailers with our warehouse so they don’t have to buy it in advanced and store it themselves. You can order from one piece and its delivered in 48h in Germany.

What’s your situation regarding stock and deliveries?
In Germany we have a big warehouse where the products are always in stock and ready to be delivered

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