Aleck Snow Helmet audio F/W 2026/27 Preview

Retail Buyers Guide: Snow Helmets F/W 2026/27 Retail Buyer’s Guide
Brand: Aleck
Interviewee: Stephen Catterson, CEO

Which products sold best in winter 2024 to 2025 and why?
Aleck Nunchucks and Off Grid. Nunchucks hit the sweet spot on price and sound for resort skiers and riders. Off Grid, our latest addition, unlocked simple group communication without relying on a phone, which resonated with families and rider friend groups.

Which of your 2025 to 2026 products do you expect to perform best at retail and why?
Snow Series Pro with Off Grid. Pro adds upgraded drivers and an in app EQ equaliser so riders can dial in sound. Retailers like the easy demo flow and the clear step up from Core. Core and Pro begin shipping in October 2025, with Off Grid as the attach that completes the kit.

Are there any observable trends in snowboarding that impact product demand and development?
Audio ready helmets are now standard, so riders expect slim, drop in audio in the ear pads. Group riding and family days continue to grow, driving demand for simple push to talk that does not rely on mobile coverage. More sidecountry laps and lesson days increase the need for all day, glove friendly control.

What are the design and material highlights of your 2026 to 2027 collection?
Snow Series Core: refreshed, cleaner aesthetics for a more premium in helmet look.
Snow Series Pro: elevated finish with detailed topographic lines on the button surfaces using a water transfer process that also calls out key features. Upgraded drivers and in app EQ equaliser.
Off Grid: compact form, glove friendly buttons, and rugged clip for all day use.

What colours and designs are you featuring in 2026 to 2027? Any standout collaborations?
All three products are matte black. Pro features the topographic line finish on the buttons. Collaboration focus remains with our long term partner Smith Optics, our exclusive brand partner in North America, with co branded product placed in major stores such as REI.

Which product do you expect to grow the most in 2026 to 2027?
Snow Series Core and Snow Series Pro, especially when merchandised with Off Grid as the simple communication add on.

How are you implementing sustainability in your products and production processes?
Paper based, fully recyclable packaging with minimal inks. Long life batteries and firmware updates that extend product life. Compact cartons and optimized logistics to reduce freight impact.

What are your marketing stories for 2026 to 2027?
Connect and Conquer: keep the group together with instant push to talk.
Pair and Play: drop in, press play, and ride with glove friendly control all day.
Family Ready: parents and kids stay coordinated from first chair to last lap.
Pro plus Off Grid: premium audio with simple remote push to talk.

How are you supporting retailers to sell this category?
Staff training, short video guides via QR, and concise talk tracks. Branded shelf trays and headers that explain Core, Pro, and Off Grid at a glance. Clear good, better, best pricing ladder and bundle callouts. Complete asset pack with product shots, lifestyle, specs, EANs, and copy blocks.

Key Products:

Aleck Snow Series Core:
Our best value drop in audio for snow helmets. Slim 14 mm thin fit, 40 mm drivers tuned for clarity at lift volume, glove friendly controls, and all day battery life. A clean new aesthetic delivers a more premium in helmet look that suits any audio ready snow helmet.

Aleck Snow Series Core

Aleck Snow Series Pro:
Premium sound with upgraded drivers, in app EQ equaliser, and a 14 mm thin fit. Buttons feature topographic lines applied by water transfer for a refined look. Pro connects directly with Off Grid so you can use remote push to talk from the ear pad button without taking gloves off or fishing in pockets.

Aleck Snow Series Pro

Aleck Off Grid:
Pairs with Snow Series Pro for the ultimate audio and communication package on the mountain. Push to talk works without mobile signal, with long range line of sight and custom channels. Clip it to a jacket or pack and keep groups coordinated from first chair to last lap.

Aleck Off Grid