Saxx Mens Underwear 2026 Preview
Retail Buyers Guide: Mens Underwear 2026 Retail Buyer’s Guide
Brand: Saxx
Interviewee: Brand Manager France
How was the market for Men’s Underwear in 2025?
We had a good year showing some good results and sell out especially in the Outdoor & running accounts
What are the key trends in Men’s Underwear for 2026?
Bigger branding on waistbands. Saxx uses new XX on their boxer briefs.
In which product segment of your 2026 collection do you expect your biggest growth?
On the performance segement still, on the 2in1 shorts specifically
What shapes/designs do you offer in your 2026 collection?
For FW26 we have new tights ( running ) - Tights – address cold weather and “love of layering” athletes
What materials are you using? Any new ones?
Nylon, poly, majorly on perf but modal and viscose on the Lifetsyle side
What colour palettes and graphics are you featuring in this collection? Any standout prints or collaborations you’d like to highlight?
Any standout prints or collaborations you’d like to highlight? As each season we have our evergreens with solids and prints and a huge range of new prints fun & smart !
Please note : Collab with our Gamechanger Aaron Gordon ( NBA Denver) + collab with Real tree camo print
How are you addressing sustainability?
In our fabrics & packaging
How are you supporting retailers to sell your Men’s Underwear?
We participate with a marketing budget to our Key accounts campaigns, provide POP or Display, donate seeding products to staff and ambassadors, participate to events such as Paris Marathon with Running Conseill as just recently.
Key Products:
Smooth Flex Light Compression:
Smooth Flex Light Compression levels up with premium performance-driven support: think compression without feeling compressed. The innovative stretch adapts to fit the range of athlete’s bodies, allowing for room through the butt and thighs while maintaining a secure fit at the waist. It holds where you need it and stretches where you don’t. No adjustments, no restriction, just precision-engineered comfort designed to keep up.
Smooth Flex Light Compression
Quest Quick-Dry Mesh:
An adventure-ready pair with the BallPark Pouch®, Quest Quick-Dry Mesh is made with our award-winning fabric for wash-and-go convenience. Updated with our latest tech, this travel-ready Boxer Brief now features DropTemp® Cooling Technology, Stop Drop Technology™, and No-RideUp Leg™.
Quest Quick-Dry Mesh
Multi-Sport Mesh:
All-new Multi-Sport Mesh, featuring a No-RideUp Leg™, Stop Drop Technology™, and the BallPark Pouch® PRO, is a soft and versatile Performance style that keeps everything put, and dry, during sport and daily activities.
Multi-Sport Mesh
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