Clover Snow Protection 2024/25 Preview
Retail Buyers Guide: Snow Protection FW24/25 Retail Buyer’s Guide
Brand: clover
Interviewee: Joeri Van de Vliet – CEO/Design Lead
What are the main customers’ demands when buying snowboarding protection?
Our conviction is that customers are not merely seeking a protection product, but a distinct feeling – one of security and self-confidence. It’s an internal quest for the reassurance that they are doing enough to mitigate risks and injuries. Our product seamlessly integrates into their lives, fostering self-confidence and diminishing injury risks. Elevate your experience with a meticulously designed product that prioritizes both comfort and security.
Do you target specific customers / rider types?
Our product is designed for customers eager to enhance confidence and minimise injury risks. Whether you’re a beginner embarking on a new journey or a seasoned pro seeking the best in protection, our target aligns with your mindset. We cater to all levels of riders, recognising that both novices and professionals alike deserve top-notch protection delivered with unparalleled comfort and efficiency.
Which products sold best from your 2023/24 collection and why?Elevate your safety with our top-selling Back protectors, recognised as the essential safeguard for the body. Customers overwhelmingly choose our products, thanks to our commitment to simplicity, inclusivity for all genders, body types, and ages. Our all-in-one solution makes re-ordering a breeze, ensuring continuous protection with utmost convenience. Following closely in popularity are our Crash pants, securing the second-best spot in sales. Opt for Clover Crashpants and experience unparalleled tailbone protection, thanks to the integration of a full zone of RZlabs technology—a distinctive feature often absent in many other brands. Make the smart choice for comprehensive body protection with our innovative and customer-centric product range.
What product type do you expect to grow the most?
Experience the continued ascent of Back protectors and Crash pants in prominence. We ensure that these two essential forms of body protection not only boast superior comfort and nearly invisible wear but also uphold the highest standards of protection. Elevate your safety with body protection that seamlessly blends comfort, discretion, and uncompromising security.
What are the design and material highlights of your 2024/25 collection?
Embrace the simplicity of our chosen materials, steadfastly aligned with RZ Labs technology. Our pride extends to the utilisation of recycled fabrics in the highly ventilated jacket accompanying our back protectors. As we forge ahead, our commitment remains unwavering—we persistently explore innovative alternatives, mindful of both design excellence and environmental impact.
What product type do you expect to grow the most?
Experience the continued ascent of Back protectors and Crash pants in prominence. We ensure that these two essential forms of body protection not only boast superior comfort and nearly invisible wear but also uphold the highest standards of protection. Elevate your safety with body protection that seamlessly blends comfort, discretion, and uncompromising security.
What are the design and material highlights of your 2024/25 collection?
Embrace the simplicity of our chosen materials, steadfastly aligned with RZ Labs technology. Our pride extends to the utilisation of recycled fabrics in the highly ventilated jacket accompanying our back protectors. As we forge ahead, our commitment remains unwavering—we persistently explore innovative alternatives, mindful of both design excellence and environmental impact.
What are your marketing stories for 2024/25?
Our compelling narrative revolves around an advantageous price point and robust margins for our distributors, retailers, and customers alike. The strategic simplicity and cleanliness of our collection ensure a consistent delivery of high-value, quality products to all involved parties. We persist in incorporating proven technology, ensuring a steadfast commitment to safety. Our genderless approach in both fit and style not only enhances the customer experience but also facilitates improved service for retailers and more effective purchasing strategies. Every product is designed for optimal ventilation and easy maintenance. The washable feature allows for the removal of protection parts, ensuring thorough cleaning without compromising the integrity of crucial components. Choose our products for a seamless blend of affordability, reliability, and user-friendly design.
How are you supporting retailers to sell this category?
Simplicity is key. Our collection is genderless, catering to a diverse range of customers from kids to adults of all sizes. All customer profiles seamlessly coexist within a single, inclusive collection. The incorporation of carry-over items and a well-maintained stock, coupled with an effortlessly streamlined B2B ordering system, ensures efficiency and accessibility for all.
Key/hero models for 2024/25.
Backprotector
Experience the ultimate in no-nonsense back protection with our lightweight, super-ventilated design. Forget you’re wearing it as RZ Labs technology handles heavy impacts, offering a flexible shield that stiffens upon impact. Washable and crafted with high-quality materials including a YKK zipper and a silicon grippy waistband, our back protector ensures maximum comfort without compromising on performance.
Clover_back protector_front
Clover_backprotector_back.
Crashpants
Tailbone protection! Lightweight and highly ventilated, our no-nonsense crash pants ensure you forget you’re even wearing them. Engineered with RZ Labs technology for robust impact protection, they’re washable and crafted from high-quality materials, delivering unparalleled comfort. Elevate your confidence with crash pants that prioritize both performance and comfort.
Clover_crashpants_back
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