In Pictures: 2023 Rhythm Europe Sales Meeting & Press Day

A Key player in the hardware category for decades, Hoff Distribution has made a foray into the apparel segment over the last few years , having secured the European license for the Australian-born label Rhythm. In June Hoff held its annual sales meeting in the gorgeous Lafitenia Resort, France, , hosting a sales force from all over Europe. While staying true to its surfy roots, the brand observes a strong appeal from the retailers outside the action sports spectrum, and notably from the female customers thanks to a high-end swimwear offer. Here is a quick glance at the upcoming collections and attendees to the 2023 Rhythm Europe Sales Meeting.

Credit for the photos belongs to: ©Thomas Claverotte, ©David Bianic

(l. to r.) Sales Agents Sébastien Gilbert (SW France & Andorra), Renaud Odde (SE France) and Belgium. Credit DB

(l. to r.) UK Sales Agent Izzy Keen (right) and assistant Maddy Kessell (left), and Marta Herranz, National Key account Manager for Spain. Credit DB

“Sound of change”, the mantra of Rhythm Livin since 2003. Credit DB

All prepped and ready - the showroom in Lafitenia Resort. Credit TC

Ambassadors Diogo Appleton and Xué Gil making the best out of the flat spell which had being plaguing the Atlantic ocean for weeks. Credit DB

Boardshorts and walkshorts SS24. Credit DB

Classic Biarritz summertime for the Rhythm crew at La Côte des Basques. Credit TC

First glance at the SS24 swimwear collection. Credit DB

Franck Chapelan, putting the SS24 boardies to good use

François Lassegue, Sales Manager France/Spain/Portugal, and Stéphane Santoni, Head of Lifestyle Division, delivering the speech. Credit TC

Hotdogger mag founder and publisher, Erwann Lameignère (center) and Franck “Chap” Chapelan, Sales Agent. Credit TC

Julia Nar vibing the Rhythm Sunset Jam at Le Carlos, Plage de la Côte des Basques, Biarritz. Credit TC

Lucas Gradez (left) and Karl-Jaan Karlsson, Sales Agents for Sweden. Credit TC

Office with a view at Lafitenia Resort, Saint-Jean-de-Luz. Credit DB

Rhythm Europe ambassadors (l. to r.) - Basque Country’s Jon Garmendia (jongarmendia), Portugal’s Eurico Romaguera (euricoromaguera) and Spain’s Xué Gil Guidonet (xuegil). Credit TC

Since Hoff took over the distribution of Rhythm 5 years ago, the turnover multiplied by 6. Credit DB

Stéphane Santoni, Marc Farhat (Hoff’s CEO) and François Lassègue, checking the Rhythm corner in the Pukas Surf Shop, San Sebastian. Credit TC

The wild bunch in front of the Pukas Surf Shop in San Sebastian, Spain. Credit TC