Dragon Sunglasses 2024 Preview

Retail Buyers Guide:  Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand:  Dragon
Interviewee: Marketing

What segment of your offering is selling best in 2024 so far?
The segment we predict will sell best in 2024 is the H2O collection, with two new styles launching in SS24, the Dune H2O and Momentum H2O. The Dune and Momentum styles introduced in the FW23 season did not incorporate the H2O technology, which has now been incorporated in the updated styles for the SS24 season. The Dune H2O features a timeless shape offered in unisex colorways. The Momentum H2O features a shield shape, which is the first time Dragon has offered a shield within the H2O collection. The H2O Floatable collection is Dragon’s leading technology story and greatest differentiator from similar brands in the market. H2O styles are made with water-resistant hardware that allow the sunglasses to float in the water.



Have you introduced any frame shapes and colours in your 2024 offer?
Dragon introduces a new shield shape within the Momentum H2O style and a new semi-wrap shape with wide temples for maximum coverage within the Calypso style for the SS24 season. Frame colors introduced in SS24 are crystal colorations including the new Crush Crystal colorway, as well as expanding on the Athlete Signature Series including the Rob Machado Olive Resin, Bryan Iguchi, and Chris Benchetler colorways.

Which lens technologies from your 2024 offer are most in demand?
Dragon offers exclusive Lumalens technology in all sunglass styles, delivering enhanced color vividness, increased clarity, and depth perception. Additionally, Dragon offers Performance Polarized lenses within the new SS24 H2O collection. With hydrophobic and oleophobic coatings, these lenses are resistant to water, moisture, dirt, and oils protecting against the wear and tear of the elements.

The Box 2

The Box 2

Have you introduced any new lens colours and tints in your 2024 offering?
Dragon offers Lumalens tints that are color optimized for different environments. New lens colors offered in SS24 are Lumalens Purple Ion Polar within the Momentum H2O sunglass and Lumalens Plasma Ion Polar within the Calypso sunglass.



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