Electric Sunglasses 2024 Preview
Retail Buyers Guide: Sunglasses S/S 2024 Retail Buyer‘s Guide
Brand: Electric
Interviewee: Marketing
Have you introduced any frame shapes and colours in your 2024 offer?
Introducing new colours:
Lupin – Inspired vibrant visions that have us blooming into Summer. Warm vermillion hues fade to delicate shades of purple complimented with smokey black gradient lenses.
Rose – Secret garden vibes that blend the balance of light and dark. A light matte pink front is combined with dark black and clear tortoise-pattered sides. Complemented with a mysterious black gradient lens.
Suede – Handsome earth tones meet vintage green polar lenses. Grab your matching boots – It’s time for a smooth ride.
Sahara – Inspired by the vastness of our grandest desert. Lose yourself in a blend of sandy hues and find protection in exclusive blue-light blocking amber lenses. A sophisticated statement on the mission of a lifetime.
Tahiti – Feel the vibrant blues and greens. The Tahiti colorway transports you to tropical waters and the lush foliage of an island paradise. Pack your bags and bring your passport.
Brick – Inspired by the age-old building blocks that have shaped our urban landscape. Warm burnt tones are complimented with grey polarized lenses.
Baltic – A meditation on the cold northern sea. A semi-translucent black fades to a pale grey in the frame while energized blue chrome lenses complete the scene.
Sage – Feel the cleansing power. The new sage colorway embodies the rich, warm green tones of any California hillside. Blend in and bliss out.
Bone – Inspired by structural strength. This technical translucent color treatment is paired with a premium rose Polar Pro lens that pumps vitality into your outdoor pursuits. Push beyond your limits, your bones can take it.
Lupin – Inspired vibrant visions that have us blooming into Summer. Warm vermillion hues fade to delicate shades of purple complimented with smokey black gradient lenses.
Key Products:
CRASHER:
The Crasher is a chunky, rectangular frame available in two sizes to fit various face shapes. With an edgy and bold silhouette, it’s a confident design statement made with the highest quality materials available.
CRASHER
STANTON:
Named for the city that recorded some of the most underground and underrated punk bands in the OC. The Stanton is an edgy fashion-inspired style that oozes energy of the 90’s.
STANTON
MAHI:
Full on, full coverage. The Mahi’s performance features and wrap-around shape offer comfort and peripheral vision for long days on the water.
MAHI
Brand Previews
