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TSG Introduces New Distribution Structure In Switzerland & Appoints New Country Manager

Press release:
TSG International AG and its Swiss distributor Bucher + Walt SA will end their cooperation on August 31st, 2024. Bucher + Walt SA will manage deliveries of summer 2024 products, until the end of August, and will then withdraw from active sales.

From September 1st, 2024, the entire sales process will be handled directly by TSG.

To prepare for a smooth transition to its own sales and logistics structure, and to ensure pre-order sales for summer 2025, TSG will be represented in Switzerland by a new Country Manager, starting on July 1st, 2024.

The new sales team will be led by Fabian Graf, who has over 20 years’ experience in the sports industry. Most recently, Fabian worked for POC, for over seven years, first as Area Manager and later as Country Manager Switzerland. He will report directly to Marcel Korner, CEO TSG International AG, for strategic market development, and to Valeria Carli, Head of Sales and Logistics, for operational tasks.

“I would like to thank our longstanding sales partner Bucher + Walt SA for their excellent cooperation,” says Marcel Korner. “Switzerland occupies a special position in our global brand presence, as TSG’s headquarters and design laboratory have been in Zurich, since 2005. And here, we develop our products in close cooperation with our riders.”

“With the launch and establishment of our own sales organization,” continues Marcel, “we want to move closer to our Swiss retail partners and offer them direct and comprehensive customer support from a single source. We are therefore delighted to be working with Fabian Graf to successfully drive forward our expansion in Switzerland.”

TSG will be at this year’s Eurobike, in Frankfurt, in Hall 11.1, on Stand C16. The new Country Manager for TSG Switzerland will also be at the trade fair, from July 3rd to 5th. Fabian Graf is looking forward to welcoming our Swiss retail partners to TSG and presenting the new 2025 summer collection to them in person.

Contact Fabian Graf TSG Country Manager Switzerland E-Mail:

[email protected]

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