Ronix Impact Vests 2026 Preview

Retail Buyers Guide: Mens Underwear 2026 Retail Buyer’s Guide
Brand: Ronix
Interviewee: Jack Youngquist, International Sales Manager

How was the 2025 market for impact vests?
Impact vests remained one of our steadiest categories in 2025. Being able to improve year after year by offering the best materials at competitive price points has made our impact vest sales very consistent. Sales showed upward momentum, reflecting the broader surge in wake sports participation and value-driven protection that doesn’t compromise on feel or mobility.

Which market segments are you noticing the most growth in and why?
We’re noticing the most growth in the cable wakeboard and wakefoil markets. At cables around Europe, riders love the standout comfort and unrestricted flexibility of our latest designs, courtesy of our advanced Impact Foam that absorbs crashes and hard slips on features far better than traditional options. For the foilers, it’s all about that liberating, near-vestless freedom. Prioritizing mobility so you feel like you’re gliding unencumbered, whether carving ocean waves, getting towed, or dialing in your first dock starts, is what the growing world of foil enthusiasts is looking for.

What are the main trends in the market for impact vests in 2026 and how are you addressing them?
The biggest trend shaping the impact vest market is the relentless hunt for unbeatable value. Riders want vests that feel premium in-hand (soft, smooth, well-constructed) without sticker shock, even as material costs climb. Color schemes take a backseat to that tactile “must-have” quality and real-world performance. We’re taking this head-on by doubling down on intelligent material choices and efficient design that deliver high-end touch and superior protection at prices that make sense for everyday riders, ensuring our lineup stands out as the smart buy in a shop full of options.

Tells us about your new vests styles & designs?
Our new vest styles and designs represent a true leap forward in fit and function, thanks to an obsessive deep dive into tailoring. We collaborated with lifelong NYC tailors to perfect every dimension from XS to 2XL. The result was our signature Manhattan Tailored Fit, a game-changer that contours to the body for unrestricted movement and all-day comfort. We’ve extended this precision to our women’s-specific vests, adapting ratios and shaping to celebrate female physiques with zero compromise. Riders can now choose between standard and longer torso options (no more awkward midriff exposure when you reach for that grab), plus oversized arm holes that let your arms move freely. It’s gear engineered for real bodies doing real riding.

What (new) technology or materials are you using in your crash jackets?
We’re pushing boundaries with innovative fabrics. Standout is our One Men’s Impact Vest, a lightweight masterpiece built around a unique engineered mesh that’s fully hydrophobic. It sheds water aggressively and dries super fast, keeping you lighter and more comfortable session after session. Then there’s our game-changing Silk Skin lining which is ultra-smooth to the touch, exceptionally water-repellent, and the least abrasive material ever used in an impact vest. Combined with flexible foam panels and 4-way stretch, these elements create vests that move with you, protect on impact, and feel barely there – exactly what riders are searching for.

Any exciting marketing campaigns coming up for your product line?
Exciting marketing campaigns are firing up for the season, blending high-energy rider content with grassroots vibes to connect with the whole watersports tribe. We’re rolling out authentic, rider-driven stories featuring pro athletes ripping alongside everyday “average Joes” who live for the ride, capturing the pure joy and community of wake sports. Our powerhouse European partners are hosting hands-on events at top cable parks, where riders can demo the latest vests, feel the fit, and see why Ronix is gaining serious traction on the scene

How are you helping shops and parks to sell your product?
To help shops and parks move our product, we’ve gone the extra mile to make selling effortless and effective. Our point-of-purchase materials are designed for clarity. Every vest features straightforward, easy-to-reference specs, material benefits, and vivid descriptions right on the tag or display, so shop staff can guide customers confidently without missing a beat. We supply in-store video loops highlighting key features and seasonal stories, plus a full suite of marketing assets (photos, videos, rider content) ready for dealers to use in promotions or on social.

Key Products:

Ronix One Men’s Impact Vest:
A lightweight masterpiece made out of a unique engineered mesh. Tyler Higham’s chef-d’oeuvre forms to your chest like no other water garment with our diamond flex foam, designed entirely for the avid waterman. Made with an extra conforming and water-resistant engineered mesh material that is more adaptive than neoprene.

RONIX IMPACT VEST ONE – 2026 – FRONT

Ronix Rise Women’s Impact Vest:
Ladies, we would like to cordially invite you to the world of lightweight impact vests. The Rise has independence in its mobility with flex foam, our extra smooth to the touch Silk Skin lining, and a fun, colorful pattern on the inside to contrast the classy artwork on the outside. The art was hand-drawn by our very own art director and watersports enthusiast herself, Brit.

RONIX IMPACT VEST WOMEN’S RISE – 2026 – FRONT

Ronix Vader Men’s Impact Vest:
Most everything we sell is conceptualized by the Big 3 – Reps, Riders, and Retailers. The engineers at Ronix have been thinking of their ultimate aquatic dream machine for years now. So, we bought a Robot and had it craft a vest with roughly 3 times the amount of segments of a traditional impact jacket for the ultimate mobility, stitching our way to happiness with 39 precision individual flex segments. We then worked with a leading textile supplier on a new fabric that takes soft to the touch to a new level, Silk Skin.

RONIX IMPACT VEST VADER – 2026 – FRONT