SHEICO WETSUITS F/W 2025 PREVIEW
Retail Buyers Guide: Wetsuits F/W 2025 Retail Buyer’s Guide
Brand: SHEICO
Interviewee: Marketing Team
Given the increasing adoption of OCENA®, a natural rubber alternative, by numerous brands in the market, we believe it would be more accurate and reflective of current industry trends to revise the question. Specifically, we suggest either:
Replacing “Yulex” with a more general term such as “natural rubber” to encompass other similar materials in the market, or
Adding “OCENA” alongside “Yulex” to acknowledge its presence as another widely used natural rubber material.
This adjustment would provide a more comprehensive and factual representation of the materials being implemented across the industry. It would also offer valuable insights to both buyers and brands who look to your guide as a key resource for market trends.
Brand Previews
