Hoff Flying Wheels SS21 Longboards Preview

Hoff Flying Wheels SS21 Longboards Preview

Retail Buyers Guide:  Longboards SS21
Brand:  Hoff Flying Wheels
Interviewee: Brecq Benoit, Global Brand & Marketing Manager

What is the current state of the European longboard market, also compared to the US?
We don’t sell at the moment in the US so it’s hard for us to compare, but at the moment in Europe, the global skateboard market is growing! Regarding longboard, the SURF Skate is still a good segment in 2020. In the last years, the Cruising segment was also really good but in 2020 all the rest of the segments increased again (carving, dancing, technical, etc.)

Hoff Flying Wheels SS21 Longboards

Has the current skateboard boom impacted your sales?
For sure, we had really good sales this summer in all the categories. We are out of stock in a lot of designs & shapes & work hard to develop & create new boards & models for this X-mas & next summer.

Are you feeling constraints in supply because of Covid?
That is the most difficult thing at the moment! Due to COVID & the Skateboard boom, most of the factories are late with an increase in production. We try to manage it as well as possible because we are out of stock in some categories.

How are you supporting retailers amid the coronavirus crisis?
We help all the retailers offering payment conditions. We know that most of them suffered due to the situation. We tried to help them as much as possible thanks to these conditions. We also tried to deliver them as soon as possible when they were out of stock all this summer thanks to re-orders. I think that most of them had a really good summer season & it’s not as bad as it was supposed to be at the beginning of the lockdown situation.

What is your collection theme and which stories are important for 2021?
For 2021, we increase the offer in SURF SKATE segment with 4 different Technologies:

  • PORTLAND base plate: the highest solutions in term of quality & sensations available in our high definition & materials
  • LOMBARD Base plate: the Baseplate solution in our Classic construction with a really good sensation of surfing
  • The STR Trucks: our double-truck technology with our classic finish
  • The CAPITOL Trucks: our Retro finish in our SURF Range

We also increased all our ranges in our Classic Construction with 7 New boards in different sizes & designs

Our global Range is more centered in SURF, CRUISING, CARVING with few models for TECHNICAL Longboards (dancing, downhill & Slides)

What general trends are you noticing in terms of shapes and board sizes?
The trend is on Short & Wide LONGBOARDS. Most of our range is on Cruising & Surf Skates boards. With boards between 29’’ to 32” sizes. We keep in our range longers boards from 34” to 43” but the sales are more in the first segment at the moment

What are your main materials for 2021? Any sustainable stories?
Most of our range is made with CANADIAN Maple wool but we also work with Bamboo in some models. We work hard with our factories to consider the impact of our production on the planet, and select our materials in accord with this goal

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
In terms of trucks, for sure the new PORTLAND Baseplate is our main innovation for 2021. We sell it in spare parts & you can adapt on every board using classic Trucks! You can convert your classic longboard skate to a SURF Skate thanks to this baseplate

In terms of wheels, our FORWARD Wheels Collection is made of 3 different models: The GYRO 76mm MODEL with spine hub for DOWNHILL & Big boards. The CLIMAX, our polyvalent wheel available in 65 & 70 mm, and the BUMPER model for Street & Slide available in 60,65 & 70mm

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
– PORTLAND SERIES: The PILEAPPLE Model: a 32’”x10” board with a modern & clean design with assorted printed grip in the PORTLAND Technology

Hoff Flying Wheels SS21 Longboards

PORTLAND SERIES: Pileapple

– STR SERIES: The MOOREA Model a 31”x9.5” SURF SKATE in a classic finish with a Design with floral inspiration

– CAPITOL SERIES: PALOMAR Model a 32”x10” a Surfing Retro style cruiser with a fishtail.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Body Protection FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Magazine

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