VAST SUP 2025 PREVIEW
Retail Buyers Guide: SUP 2025 Retail Buyer’s Guide
Brand: VAST
Interviewee: Tom Lazarus - Global Ops Manager
In our previous S/S 25 SUP Buyer’s Guide, most indicators showed the 2022-23 overstocks were mostly cleared out. Did 2024 ended on the same note with a better demand vs. offer balance?
The key is buy and manufacture correctly, the iSUP market has changed considerably since 2021 driven by some brands overstocking and retailers losing trust in them. With an effective manufacturing and stock system we have been able to get on the back of this and develop our in store offerings in an efficient way for our resellers.
Cheaper entry-level iSUPs represent the bulk of the sales but the segment is flooded with brands and products, whereas more advanced SUPs offer better margins. How do you intend to position your brand on the market spectrum in 2025?
Margin is only margin once it is realized. There are now single skin iSUPs pushing prices far higher than good quality laminated options. Retailers need to have an understanding of the market they are selling in, essentially who their customers are, and accommodate for that.
Which are your key inflatable models for 2025 in the Allround/Cruising segments?
Our Aurora 10’6 Allround is still our best selling option. Its versatility and functionality is unmatched.
Which Specialty iSUP are you pushing in 2025: Race & Flatwater, River, Fishing, SUP-Kayak…?
N/A
There has been a relative status quo the past 3 years regarding new technologies & materials? Do you have some exciting news to share for the year coming or did the SUP products reach maturity concerning designs/constructions?
Developments are based around fine tuning currently, more than break throughs; improvements to the fin system, paddle etc.
(hardboard brands only) The opportunity for hardboard sales seem to be whether in the school/rental area or in the high-end performance models. Do you cater to this demand?
N/A
How are you supporting retailers through this difficult period?
Retailer relationships are central to every decision we make. We include our retailer base in all product decisions and value their feedback in to our product development processes. Retailers are on the front lines in sales and the feedback from their consumers allows the brand to develop in the right way.
Key Products:
Aurora 10’6:
Discover the ultimate all-around adventure with our 10’6″ iSUP! Perfect for beginners and seasoned paddlers alike, this versatile inflatable stand-up paddleboard offers stability, ease of use, and excellent maneuverability on any water. Lightweight, durable, and portable, it’s ideal for flat water, lakes, and mild waves. Get ready to explore, relax, and enjoy the water like never before!
10 6 Aurora
Astro 8’6:
Get your kids out on the water with our 8’6″ iSUP! Designed for young paddlers, this board offers stability and easy handling for a fun, safe experience. Lightweight and durable, it’s perfect for beginners and great for lakes, rivers, and calm waters. Let your little adventurers explore and have fun on their very own inflatable paddleboard!
8 6 Astro
Flare 11’6:
Embark on your next adventure with the 11’6″ Touring iSUP! Designed for speed, stability, and long-distance comfort, this board excels on lakes, rivers, and open waters. Its streamlined shape and extra length make it perfect for experienced paddlers seeking performance and durability. Lightweight and easy to transport, it’s your perfect companion for exploring new horizons and endless water journeys!
11 6 Flare
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