Suntribe A Passionate Brand Protecting Skin the Natural Way.

Suntribe is a sun care brand focused on safe, mineral-based sunscreens with simple ingredients, built around sustainability and performance. Source sat down with Karl Roos who described the brand’s growing impact in the market, their best-sellers and plans for future events.

How would you describe the brands positioning in the market? Suntribe has a cozy positioning in the sunscreen market, with one of our hands in the hardcore sports arena, and the other one in the family focused arena balancing elements of performance and everyday use. We do love the mix of supporting the most radical athletes, and the most radical mums out there!

What is currently your best-selling product line and why? Our best seller is our sun stick line together with the baby and kids SPF 30 sunscreen which are consistently some of our most popular products.

How has the consumer changed over the last few years? We’re definitely seeing a much more conscious consumer in general. Instead of just the most hardcore athletes and mums being interested in mineral sunscreen, it’s now become a much more common thing for anyone to care, at least a little bit about it. This shift reflects a broader awareness around skincare choices and a growing interest and understanding in these products, especially sun protection.

The change that has been the most pronounced has been with the more general “family” segment. Where mineral sunscreen has become a hot and completely regular topic. Which means that more and more people are interested in trying out our innovations. This has led to more conversations around ingredient safety, skin sensitivity, and long-term skin health, particularly among parents making decisions for their children and athletes spending a lot of time outdoors.

We believe a big part of this reason is that now there’s actually several mineral sunscreen products to choose from, that perform just as well as the chemical alternatives everyone’s used to, this makes mineral options feel more accessible, practical and trustworthy.

What are other things Suntribe has been up to? Some of the most exciting things we’ve been diving into the last year involve arranging Longboard competitions. We truly believe that a big part of the future of surfing in Europe (specifically Scandinavia) will revolve around the beautiful sport of Longboarding. This belief has driven us to invest more time and energy into building events that can support and grow this community in a meaningful way.

So to give this movement a kick in the behind, we decided to arrange one of Sweden’s first Longboard competitions. Last year we hosted the first of many Österlen Longboard Open, and we had over 60 competitors! This really helped to create a strong sense of community around the sport in the region.

Now we’re really set on keeping the momentum of this movement going, and our goal is to create a tour of competitions in Sweden, hoping that the surfing world will soon be able to experience the Swedish Longboard tour!

As an extension of this passion, we’ve also expanded our athlete team to involve some of Europe’s most prominent athletes such as the very talented Portuguese Raka Bento, and Denmark’s own Thilde Rasmussen. Both national champions and some of the brightest shining stars in the future of European Longboarding.

Where are your products manufactured and where are the ingredients sourced? We manufacture all of our products in Portugal. The ingredients come from all over the world, but where possible, we source everything we can from Europe. We’re finding more and more that the European alternatives are more attractive when it comes to everything from ingredients to all kinds of services. Therefore we’re happy to say that it’s making more and more sense to do business in a worry-free way.

What’s hot off the shelf for Suntribe this coming season? We’ve got some really hot new stuff coming out this year.

Our new shower gel and body lotion have made a good impact with their worry-free and nasty-free ingredients. This was something that I myself had been looking for, and I just couldn’t find a shower gel that I trusted. It all seemed like such a big and exaggerated ingredient lists. But now that issue is solved.

Our really big release is our SPF 50 UV-Shield. This is Suntribe’s most advanced product so far, utilizing the new generation of mineral filters to achieve very high SPF without a heavy consistency nor whitening effects.