Oxbow Opens New Store at Saint Pierre in The Île D’Oleron, France.
Following the third store opening in less than two months, Oxbow, the leading French action sports brand, confirms the remarkable momentum of its retail expansion by establishing itself in the heart of the Île d’Oléron, a favorite destination for lovers of the Atlantic Ocean.
Following Les Sables-d’Olonne in March and Carnac in early April, Oxbow is relentlessly pursuing its strategy of establishing a presence on the French coast. This third opening in less than two months demonstrates strong growth momentum and a deep conviction that the brand belongs to these regions where watersports and outdoor living are not just a pastime, but a way of life. Île d’Oléron, the second largest island in mainland France is a true haven for watersports and a natural destination for Oxbow. Opening a store here means connecting with a community that has always shared their values.
Each new opening reflects a successful model. Since its relaunch, Oxbow has returned to its core values: technical and durable products, eco-responsible materials and an authentic message. This renewed momentum is now finding its most tangible expression in local retail, closer to those who live the outdoors every day.
Key features of the new store The 50 m² new store at 46 rue de la République, will open on the May 1st and will offer Men’s and Women’s Lifestyle lines. Opening hours will be Monday to Saturday 10am-1pm / 2:30pm-7pm and 7 days a week from July.
