Oxbow opens a new store in Carnac as part of its expansion in Brittany
With an exceptional recovery momentum and a return to its roots acclaimed by outdoor enthusiasts, Oxbow, the leading French action sports brand, continues its series of store openings across France.
Following the successful launch in Les Sables-d’Olonne in March, this strategic expansion marks another major step in the consolidation of Oxbow’s distribution network. This expansion continues this Friday with the opening of a new store at 40 avenue des Druides in Carnac, an iconic destination for surfing culture in Brittany, helping to reinforce a strong local presence for the rapidly growing brand.
Since its relaunch, Oxbow has successfully reconnected with its original DNA. By focusing on more technical products, eco-responsible materials, and a strong connection to outdoor culture, the brand is showing excellent signs of growth. This renewed stability now allows Oxbow to invest in physical retail and get even closer to their community.
The new store which opened on the third of April is open 7 days a week from 10am-12:30pm and from 2:30pm-7pm will offer Oxbows Men’s and Women’s Ready-to-WearCollections. This opening in Carnac confirms the strength of Oxbow’s business model and is part of a series of summer openings across France.
