Bn3th Base Layers F/W 2026/27 Preview
Retail Buyers Guide: Base Layers F/W 2026/27 Retail Buyer’s Guide
Brand: BN3TH
Interviewee: Drew William, Senior Director of Design + Development
How was the base layer market in 2024/25?
We identified a clear gap in the market for men’s baselayers that truly combine comfort, support, and performance. That insight drove the creation of our Pro Flex Thermal line — engineered to deliver a soft, next-to-skin feel with advanced stretch and recovery, keeping wearers warm and unrestricted through any winter activity.
Are there any new trends in your segment?
Comfort, performance, and sustainability remain key — though we see them as essentials rather than trends. Today’s consumer is more informed and selective, demanding products that deliver durability and long-term performance. For us, that means designing baselayers that wick moisture, resist odor, and remain comfortable and dependable season after season.
What are the key materials you are using?
We developed a custom fabric blend using certified GRS recycled polyester and spandex. It features a brushed interior and peached exterior to create a soft, premium hand feel while maintaining a microclimate of warmth and breathability — keeping the wearer comfortable in changing conditions.
Do you have any innovations here for 2026/27 or other tech news?
We continue to evolve our patented 3D Pouch Technology — a defining innovation that offers support and comfort by lifting and separating, eliminating the need to shift or adjust. It’s tech that rethinks comfort and performance from the inside out.
What colours and patterns are you working with?
We’re focusing on versatile, easy-to-wear colors that integrate seamlessly into a man’s fall wardrobe. Core shades like Navy and Grey are melanged with black fibers to create a subtle, modeled appearance — offering depth and sophistication while maintaining performance.
Key Products:
Pro Flex Thermal Top:
Designed for movement and all-day warmth, the Pro Flex Thermal Top features a set-in front sleeve and raglan back construction for unrestricted mobility. The antimicrobial, moisture-wicking, and quick-drying fabric delivers a soft touch and superior stretch, ensuring comfort through winter activities and conditions.
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Pro Flex Thermal Bottom:
The Pro Flex Thermal Bottom offers mid-level warmth with our signature 3D Pouch Technology for best-in-class support. Crafted from our custom recycled fabric, it provides a soft next-to-skin feel, moisture management, and dynamic stretch to move naturally with the body — built for all-day warmth and comfort.
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