Hours Is Yours Skate Footwear F/W 2026 Preview
Retail Buyers Guide: Skate Footwear F/W 2026 Retail Buyer’s Guide
Brand: Hours is Yours
Interviewee: Dennis Martin Founder
How is the current skateboard footwear market in Europe?
The Europe market in my opinion looks very focused on corporate sports brands within skateboarding. In the states and other countries we are seeing a shift to skate footwear brands that have authenticity in the skate space and a story behind the brand.
Are your price points increasing for FW26?
We have increased pricing in the USA in FW 2025 to combat new tariffs and plan to decrease as soon as this is corrected for the USA market. Europe pricing remains the same throughout this process.
What are your collection themes/ stories for this coming season?
We have a new John Dilo Low model in development for this season as well as a Gage Boyle Golf Skate project.
What are you doing this season regarding collaborations/ campaigns?
We have a skate video in the works with some short form videos projects around new projects.
DESIGN
What design trends are visible this season?
We are seeing a trend towards multi layered low profile runner workout style shoes.
Are there any pro models/ FW26 color-ways to look forward to?
John Dilo Low and a Camo Canvas Cohiba. We have another Jacuzzi collab in the works as well.
Must have styles for FW26?
Dilo Pro Low – D-LOW
Key Products:
HERMAN 3:
HRS_FW26_HERMAN 3
DILO-LOW:
HRS_FW26_DILO-LOW
Cohiba SL90:
HRS_FW26_Cohiba SL90
Brand Previews
