Soöruz Impact Vests 2026 Preview

Retail Buyers Guide: Impact Vests 2026 Retail Buyer’s Guide
Brand: Soöruz
Interviewee: Antoine FOULIOT – Head of marketing

How did the impact vest market perform in 2025?
The season was outstanding: we solidified our reputation as a leader in innovation and technical expertise. The Strato model, a multifunctional vest designed for offshore riding—featuring multiple pockets, safety accessories, adjustable straps, and a hydration pocket—revitalized our product line and reinforced our market leadership. As for the Wing model, with its integrated hook, it has been sold out for over a year, a clear testament to its success. Let’s not forget that a few years ago, we took a bold risk by integrating a hook directly into the vest, a market first. Our R&D team believed in it, we pushed forward, and today, it’s a benchmark product.

What are the key trends in the impact vest market for 2026, and how are we addressing them?
Our approach is clear: combining safety with unrestricted mobility. To meet the demands of an increasingly discerning audience, we’re focusing on high-visibility, flashy colors (following the success of our neon yellow, we’re launching a neon pink) for optimal visibility : a critical safety feature.

Tell us about your new vest styles and designs.
Riders seek adventure and peak performance, and our products are evolving to match. We now offer versatile vests for watermen and women, as well as specialized models for those pushing boundaries. Our vests go beyond protection: they include hydration pockets, storage compartments for nutrition, and reflective fabrics for nighttime visibility. Our development process adapts in real time to the evolving needs of our athletes and customers.

Do you have any innovative marketing campaigns planned for your product line?
Our strategy is straightforward: showcase our athletes and their achievements, as they embody the performance of our products better than anyone.

Nicolas Parlier completed the Tour de France by kite foil last year: 2,394 km in 14 days.
Erwann Jauffroy achieved an incredible feat in SUP foil downwind, covering 156 km non-stop.

We’re proud to support athletes who push the limits and demonstrate, in action, the effectiveness of our vests.

Key Products:

STRATO :
The new Strato Vest is made for adventure, combining safety and functionality. For safety, it features lightweight foam, an ergonomic fit, an abdominal strap, Restube compatibility and bright colors for impact protection and visibility. For functionality, it offers multiple pockets and Velcro zones to carry all your essentials : hydration pack, phone, lights, snacks, and more. It’s also compatible with the Soöruz Wing Hook system. Available in Pink or Yellow.

S6-SOORUZ-STRATO

WING :
The WING Vest, Specifically Designed for Wing Foiling. The Soöruz Wing system is now fully integrated into the vest, with secure locking straps that keep the hook firmly in place for optimal stability and convenience. Designed for longer, safer, and more comfortable sessions, it features an optimized fit and an adjustable abdominal strap for greater freedom of movement while offering targeted protection for the ribs and spine.

S6-MW-SOORUZ-WATERVEST-ZIP-WING

STAR FIFTY :
Designed for Harnesses and Validated by windsurf IQ Foil Athletes. This 50N-certified vest delivers optimized protection and uncompromised mobility. Its design combines ultra-soft neoprene an adjustable abdominal strap for a perfect fit. Featuring targeted foam padding (½ and 13 mm) to minimize bulk around the harness, two zippered chest pockets for essentials, and a scratch-compatible space for a hydration pack, it’s ideal for windsurfing. Engineered for longer, safer sessions, it balances comfort, stability, and protection exactly where you need it.

S6 MW-SOORUZ-WATERVEST-STAR-FIFTY