With a decade worth of experience behind him as a coach for the Swedish Alpine Ski Team, Fredrik Steinwall has been announced as the new CEO for RECCO AB following the departure or Johan Sauer.
Press Release: We are pleased to announce Fredrik Steinwall as CEO for RECCO AB. He has lately played an active part in the roll out of RECCO’s new helicopter attached detector, intended for search and rescue of all outdoor activities year-round. Steinwall succeeds Johan Sauer who has decided to leave the company after almost seven years.
Fredrik Steinwall was recruited to RECCO AB a year ago, with more than ten years experience as coach for the Swedish Alpine Ski Team. But his history with the company goes even further back in time, when he worked as responsible to build new and strengthen existing partnerships with ski resorts and rescue organisations globally.
“Fredrik has a solid background in skiing and outdoor activities. And on top of that, a great understanding of sport business needed to lead RECCO AB into the future,” says Magnus Granhed, Founder of RECCO AB.
Fredrik Steinwall takes over the leadership at a very exciting time. The avalanche network is bigger than ever and the company is in the middle of rolling out its year-round search and rescue application in Europe and during coming year in North America. By doing this, the company is broadening its renowned global search and rescue system from avalanche and crevasse rescue. The new helicopter attached detector is based on the same proprietary technology as the detectors used in avalanche rescue, but has significantly greater range, which allows fast searches over large areas of wilderness.
The use of drones in search and rescue is another application RECCO AB is investing significant resources in. The company is presently involved in two research and development projects in collaboration with the universities in Bologna, Italy, (European Union founded project) and in Linköping, Sweden (Vinnova founded project). The purpose with both projects is to develop RECCO rescue detectors to be used on/from drones.
“It’s a great privilege and very exciting to be part of the RECCO team this time when we are expanding the market from avalanche rescue only. By providing our system for finding lost people year-round huge opportunities for RECCO AB as a company open up. The global market for outdoor activities is growing fast and by that the need among outdoor practitioners to be searchable to professional rescuers when something goes wrong. We do this expansion in collaboration with both rescue organizations and a large number of sport brands,” says Fredrik Steinwall.