Globe Men’s Surf Apparel SS19 Preview

Retail Buyers Guide:  Men’s Surf Apparel SS19

Brand: GLOBE
Interviewee: Dan Preston – Global Design Manager – Apparel.


How has the Surf Apparel segment evolved since last summer season in terms of products, categories and SKUs?
The segment has shifted towards a structure and strategy that is more sustainable long-term. Brands have tightened up on the number of messages they are putting out there, reducing the size of their ranges, concentrating on higher quality, potent collections with a stronger focus on in-store merchandising. The kid walking into the store will get the know the brand a little easier as well, with consistency the key to helping with brand recall.

How do you deal with competition from fast fashion and chain stores?
It’s hard that’s for sure. They tap into trends on the same timeline as us but have the advantage of going straight to market through their own megastores.  They also have volume buying power with their factory base which allows for priority production floor allocations and sharper pricing. The best of the bunch have their online strategies at the forefront, with a strong focus on product presentation and engaging EDM driving awareness and visibility.

What are the main trends you see popping in your SS19 Surf Apparel line?
We are featuring roomier tees and pants cut for skating, the Concrete collection blends directional colours and graphics with this season’s essential relaxed fits.


What are your colour palettes for men’s SS19 season?
This Spring the spotlight is on graphic stripes. These must have trans-seasonal staples are available in regular or relaxed fits and feature a mixed bag of louder-the-better colour combos.

Through our ‘Concrete collection’ that aims at the skate street customer, the 1990s references continue, with flashes of citrus yellow joining classic red, milky white, vintage black, and teal green via creative colour blocking. We feature a cross-over of the above along with dusty pastels in our Oceans collection aimed at the general surf street market.

Brand Previews

Previous image Next image


92 Globe Clothing

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20


ISSUE 106-1
Send this to a friend