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RipCurl FW19/20 Men’s Surf Apparel Preview

Retail Buyers Guide:  Men’s Surf Apparel FW19/20

Interviewee: PAM – Senior Menswear Designer

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Is the Fall/Winter Surf Apparel segment as strong as its Spring/Summer counterpart?
It’s almost the same, in summer we’re focused on Boardshorts & Tees, for F/W on Anti-Series collection and heavy pieces. ( Polar/warm fleece / heavy flannel )

Which are the main competitors for FW Surf Apparel: outdoor, snow brands, fast fashion stores, your own snow outerwear collections?
Our main competitors are still Quiksilver, Billabong and Patagonia. Now Roark start to be stronger with Hurley. We check small brands in Europe as Banks or TCSS but they are still quite small in our European surf business.

Ripcurl__0001_Easy rider Eco jacket

Selective distribution: how do you split your offer between various distribution channels?
We have an offer for sport and key account channels and an other one for surf shops and our retail shops. And the end the price product do the natural segmentation

For this collection we have 3 mains stories:
Ultimate sport, inspired for our team riders. Made by surfers for surfers. Products made for the search and travel, with a sports look

Free & Easy inspired by our surf DNA with ripcurl logos / colors & shapes

Surf Craft inspired from Californian surf 50’s

What are the colour palettes for men’s FW19/20 season?
Earthty colors with a touch of indigo and maroon

Ripcurl__0000_Puncher Anti Serie Nylon Jacket

Which are the key prints and patterns?
Keys prints are , marble effect and flower ton/ton allover

Which fabrics and materials will be the greatest hits for FW19/20?
Greatest hits for us will be our Vapor cool fabric with dry release yarn. We’va bring back the nylon on Anti-series jackets and especially or organic fabric with ( organic cotton/recycled polyester )

How much is the “outdoory” Cold Water Surfing Apparel inspired by your outerwear range (fabrics, constructions…)?
More or less 40%

Element proof clothing equals expensive?
They are more expensive but compare to the level of quality and technicity. Especially for Anti Series jacket they are well placed on market.

Competitors are expensive than us with less quality and technicity.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20


ISSUE 106-1
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