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Lightning Bolt FW19/20 Men’s Surf Apparel Preview

Retail Buyers Guide:  Men’s Surf Apparel FW19/20

Brand: Lightning Bolt

At Lightning Bolt we keep faithful deep into our founders’ authentic lifestyle: expressing ourselves and relating to nature with a sense of style and a streak of adventure.

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Lightning Bolt is not only about boardshorts and tees, it’s a classy surf lifestyle brand of high design principles with a focus on quality and functionality, specializing in casual yet tailored wear worn by the coolest person at your office year-round. Our production is constantly upgraded, by making sure all the details are addressed on all-made in Portugal high quality items. For next Fall’19 we present a collection of clothing centered on a relaxed surf adventure lifestyle vibe inspired by the soulful influences of the ’70s and big-logoed designs of the ’80s surf roots of our forefathers. Warm and autumnal tones, like whisky browns and olive greens alternate with full-bodied colors such as a vitaminic red or neutral colours as sky and marble greys in our main palette.

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This season continues heavy on heritage fabrics. To handle the cold weather, our bomber jackets will come in a heavyweight cotton-corduroy fabric, with a slightly thicker wale than average cords, or in robust checked flannels, with shearling lining and wooden buttons. Also, modelled after our classic Jocko bomber, we bring the BK Jacket, for a vintage surf look on a nylon construction and a super comfortable fit.

As layers are shed, the look maintains interesting and relevant with soft-cotton plaid flannel shirts and overshirts, together with vintage-style, casual baseball tees. The new range of our comfy, versatile and warm group of fleeces includes a strong line of striped ribbing for a nostalgic ‘70s feel.

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 As an add-on we reinterpreted the traditional rubber raincoat we present the Bolt rain poncho as the new essential rainwear for the rainy season, inspired by the simplicity and functionality, made from a water-repellent lightweight fabric with a matte finish. It is a unisex foldable rain poncho with a smart look that suits every wardrobe and every occasion. Anything new we produce will retain a comfortable, functional, surf chic look.

For next cold season, we keep communicating the authentic American coastal living on a timeless hype collection, seven days a week.

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