What do customers expect from their snow safety equipment?
There are four key factors that stand out for customers: a safety product needs to be easy to understand and work with and it needs to be 100% reliable. When it comes to airbag systems, shovels and probes there is a focus on lightweight and durability.
What are the most important technologies/features in your other avalanche equipment (shovel, probe, transceiver)? Do you offer anything new and outstanding next season?
For winter 2021/22 ORTOVOX is presenting the world’s first avalanche transceiver with voice navigation. The innovative DIRACT VOICE is extremely simple and intuitive to operate and guides users with clear verbal instructions and – thanks to its logical, streamlined design – is extremely simple to use.
The DIRACT VOICE can be described in just one word: intuitive!
In an avalanche, every second counts. This puts the people involved under extreme stress, which elevates their physical performance but not their cognitive capacity. Automatic actions are helpful in situations such as these. The less you have to think, the better. This is exactly the concept the DIRACT VOICE is based upon. An intuitive, streamlined design and voice support provide rapid help in every phase of the search when every second counts.
The DIRACT VOICE offers an exceptionally stable display from first reception. This reduces stress in an emergency and enables a faster search!
Other highlights include a full-graphic, extra-large screen with 360-degree real-time display, one single operating button that can easily be used even wearing warm gloves and excellent readability even in extreme lighting conditions.
The patented Smart Antenna technology analyzes the device’s location in the avalanche and automatically switches to the best transmitting antenna so the user can be found more quickly. The DIRACT VOICE is a three-antenna device with included flagging function.
Additionally, the DIRACT VOICE runs with a low-temperature rechargeable battery that is long-lasting and environmentally friendly and will reliably provide the device with power even at -20°C. Disposable batteries are becoming obsolete. And unlike a disposable battery, a rechargeable battery can’t leak.
Furthermore, the carrying system comes with an integrated RECCO® reflector. This back-up increases the wearer’s chances of being found.
Do you offer any other products in the snow safety category besides the traditional avalanche safety products?
For winter 21/22 ORTOVOX continues to offer the entire range of avalanche safety products: Avalanche transceivers, probes and shovels. Furthermore, the AVABAG airbag system continues to set standards for lightweight airbag technologies. All-year emergency equipment like (water-proof) first aid kits and bivi bags sum up the category.
Additionally, ORTOVOX continues to offer its free, digital safety labs with free tutorials: Safety Academy Lab Snow, Safety Academy Lab Rock and Safety Academy Lab Rock – First Aid.
Please name and describe a highlight item from your FW 21/22 collection.
DIRACT VOICE – Intuitive 3-antenna avalanche transceiver with innovative voice navigation for clear and intuitive guidance. Highlights also include a full-graphic, extra-large screen with 360-degree real-time display, one single operating button and excellent readability. The patented Smart Antenna technology analyses the device’s location in the avalanche and automatically switches to the best transmitting antenna so the user can be found faster. Additionally, the DIRACT VOICE runs with a low-temperature rechargeable battery that is long-lasting and environmentally friendly, and will reliably provide the device with power even at -20°C.