Brixton S/S 2022 Women's Streetwear Preview

Brixton S/S 2022 Women’s Streetwear Preview

Retail Buyers Guide:  Women’s Streetwear S/S 2022 Retail Buyer’s Guide
Brand:  Brixton
Interviewee: Ashley Holthaus, Brand Marketing Manager and Eunjoo Kim, Women’s Design Director

How has Covid-19 affected your SS22 sell in plans (delays/ range cancellations/carry over)?
Not for Spring 22, we are back on track for development and production.

Brixton S/S 2022 Women's Streetwear

 What are the main marketing stories and themes in your women’s streetwear line for SS22?
For Spring 2022, we look to our pillars of Americana and are inspired by Military and Workwear/ Utility, juxtaposed with the joyful retro times of the ’70s. We are taking these two classic themes and mixing them together to create a feeling of nostalgia with a modern lens through fits and fabrication. We look to classic utility silhouettes and details and infuse retro-inspired colour, print and pattern. This unexpected clash brightens up the world of surplus and evokes a feeling of happiness and casual days. Our spring flannels continue to expand into new plaids and corduroy. We introduce new hickory stripes, classic gingham, and, of course, plaids, plaids, and some more plaids. We focus on pieces that can take you from out and about to the comfort of your home. Transitional dressing in terms of weather and wear. Mixed fabrics and colour blocking are important to bring newness to our franchise silhouettes. Fabrications evolve into spring with lightweight corduroy, textured sweater knits, rayon crepe, rib knits, slub jersey, vegan leather, and high sheen nylons. Seasonal colours are washed back primaries, fun colour pops along with traditional neutral surplus colours.

Brixton S/S 2022 Women's Streetwear

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Magazine

Lyndsay McLaren, photo by Rafal Wojnowski
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