DC S/S 2022 Women's Streetwear Preview

DC S/S 2022 Women’s Streetwear Preview

Retail Buyers Guide:  Women’s Streetwear S/S 2022 Retail Buyer’s Guide
Brand:  DC
Interviewee: N/A

What are the effects of COVID-19 and how are you responding as a brand?
As we all know the all our accounts have been affected by the covid situation but despite these recent hard time, they are all back on track to reorder for next season.

How has Covid affected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
Samples deliveries were a bit affected. sourcing and delay on production.

What is your collection theme and which stories are you telling to get customers stoked on streetwear
Full of style. Full of confidence. With the reintroduction of iconic products/ shoes of the brand. The kind of shoe you want in multiple colours and that looks good from worker pants to baggy denim.

Special projects and collab will serve also to impose this positioning.

Another theme: sport/ luxe.
Modern militia (= Mix of workwear with Dc Multicam prints. featuring canvas, twills and ripstop with unique military-inspired prints and textures.

DC S/S 2022 Women's Streetwear

New product
The launch of a shoe featuring an airbag will be a way to celebrate our heritage. This style personifies our right to win in the resurging trend of 2000’s “overdesign” and gives us permission to rekindle our conversation with gearhead consumers ranging from Ken Block fans to BMXers.

Are you seeing any dominant overall trends, like workwear or wind gear for instance?
Comfort. durability and technical features are the main focus of our product for this season. More than ever.

The sustainability trend is a major one in all categories. Our Resolve project will be evolving from Style and material-specific storytelling to an elevated campaign that celebrates the entire program.

DC S/S 2022 Women's Streetwear

What are you doing with materials, colours and textures?
Using organic cotton  and recycled polyester  for a brushed fleece
Ie: Free water-resistant windbreaker with recycled nylon fabric

What are the trends in prints, graphic designs, silhouettes and patterns?
Women category will have a great program with Colors stories such as a  Leopard pack, In bloom pack, street market, etc..

Which trends do you see currently happening in the denim segment? (Seasonal colors, distressed jeans, washes, best sellers, etc)
Our theme: Doing Denim better.

More durable fabric, focus on performance, modernized fits. Introducing our more eco-conscious approach and design elements. Our low water denim use 80% less water on every pair and completely eliminates harmful chemicals like potassium and beach from the finishing process.

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Magazine

Lyndsay McLaren, photo by Rafal Wojnowski
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