Clover Snow Protection F/W 2026/27 Preview

Retail Buyers Guide: Snow Protection F/W 2026/27 Retail Buyer’s Guide
Brand: clover
Interviewee: Joeri Van de Vliet / Founder & Brand Director

Which products sold best in the winter 2024/25 and why?
Our top performers in 2024/25 were our impact shorts and back protectors. Retailers appreciated our simplified sizing, lightweight PU-based materials, and high comfort level. Consumers highlighted fit, breathability, and ease-of-use. The combination of great protection with minimal bulk drove strong conversion on the shop floor.

Which of your 2025/2026 protection do you expect to perform best at retail and why?
For 2025/26, we expect our impact shorts to be the category leader. The product combines protection and comfort in one streamlined concept. Retailers value the easy explanation, strong margins, and know that comfort is key for their customers..

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Two strong trends:

Comfort & longevity: Riders want products that reduce fatigue and extend time on snow. More new riders want to taste snowboarding in all comfort.
Slimmer silhouettes: Protection must be light, thin, and invisible.

Which product do you expect to grow the most of your 2026/2027 collection?
For 2025/26, we expect our new Clover 3-in-1 Insoles to be the category leader.With improved energy return, a re-engineered triple-arch platform, and optimised boot-fit mapping, we expect this category to double. Retailers finally get a high-end, high-margin insole that is simple to sell, easy to size, and scientifically validated.

What are the design and material highlights of your 2026/27 collection?
Our 2026/27 line focuses on advanced PU foams, low-profile impact-damping zones, and breathable mesh-compression structures. We introduce our updated 3-in-1 Arch System, new dual-density sidewall pads, and a re-designed ergonomic fit. Every piece balances comfort, flexibility, and premium protection without unnecessary bulk—true to our Clover DNA.

How are you implementing sustainability in your products and production processes?
Clover integrates sustainability through long-life materials, repairability, and reduced component complexity. By switching to durable PU compounds and mono-materials where possible, we extend product lifespan and simplify recycling. We optimise packaging, ship efficiently, and work with audited factories for responsible production.

What are your marketing stories for 2026/27?
We are signing a refined team of talented riders who translate their real on-snow experiences with Clover protection into authentic, high-value content. Their feedback and storytelling help us clearly communicate why Clover is such an essential partner—both for athletes and for retailers. This athlete-driven approach supports sell-through and builds trust across our entire community.

How are you supporting retailers to sell this category?
We provide clear POS materials, intuitive sizing guides, staff training, and a “1-minute product story” for every SKU. Our protection range is designed to be easy to explain, with strong margin structures and low return rates. We also offer digital assets, and fast B2B fulfilment.

Key Products:

Clover 3-in-1 Performance Insoles:
Our hero product for 26/27: a revolutionary insole combining triple-arch support, PU shock absorption, and rebound cushioning. Developed through extensive boot-fit research, it improves control, reduces fatigue, and enhances comfort for all rider levels. Easy to size, high-margin, and universally compatible—perfect for retailers.

Wax kit

Clover Slim-Fit Impact Shorts:
Ultra-light PU side pads, flexible tailbone protection, and a breathable, slim silhouette define our updated impact shorts. Riders barely feel them, yet enjoy full confidence on boxes, jumps, and all-mountain terrain. A bestseller with excellent fit and intuitive sizing that delivers high conversion on the shop floor.

Chrashpants

Clover Wax & Tuning Kit:
Slowly but surely we’re earning our place in the wax category, and the Clover Wax & Tuning Kit is a perfect example of our approach: simple, effective, and excellent value. The kit provides everything riders need to keep their board fast and well maintained, with intuitive tools and high-quality wax—ideal for beginners and advanced riders alike.

Wax kit