RXR Snow Protection F/W 2026/27 Preview
Retail Buyers Guide: Snow Protection F/W 2026/27 Retail Buyer’s Guide
Brand: RXR
Interviewee: David Schuller, CEO
Which products sold best during winter 2024/25 and why?
Our bestsellers were the AIR BACK back protector, the AIRBACK VENUM, and our backpack. These products combine lightness, comfort, and enhanced protection, perfectly meeting the expectations of athletes seeking safety and freedom of movement.
Which protection product for winter 2025/2026 is expected to perform best in stores and why?
The AIR BACK back protector, in all its variations, will remain the flagship product. The combination of non-Newtonian foam and our inflatable technology provides shock absorption performance twice as effective as standard back protectors on the market.
Are there observable trends in snowboarding that influence product demand and development?
Yes, we see that safety awareness now extends beyond helmets, with a growing recognition of the importance of protecting the spine. Riders are increasingly aware of the consequences of serious accidents, which strongly influences their choices in equipment.
Which product in your 2026/2027 collection is expected to see the highest growth?
Our range of back protection products is expected to see the most significant growth, driven by the increasing adoption of our unique technology.
What are the strengths of your 2026/2027 collection in terms of design and materials?
Our main strength remains our air-cushion technology, the best current solution for effective shock absorption. Combined with an ergonomic and lightweight design, it ensures comfort, freedom of movement, and optimal protection.
How do you incorporate sustainability into your products and production processes?
All our products are designed and manufactured in France, in Normandy. This approach allows us to work locally, maintain high quality, and implement recycling channels, thereby reducing our carbon footprint.
What are your marketing focuses for winter 2026/2027?
Our strategy focuses on developing our B2B activity to strengthen partnerships with retailers and increase the visibility of our technology in the field.
How do you help retailers sell this category?
We prohibit online sales outside of our official website. This policy prevents price wars and allows retailers to emphasize in-store sales, taking the time to explain our technology and its benefits to customers.
Key Products:
Multi-sport Air Shock Absorber Back Protector:
Inspired by automotive suspensions, it uses air cushions to absorb and dissipate shocks. Comfortable, lightweight, and suitable for skiing, cycling, and motorcycling, it provides optimal protection without compromising freedom of movement.
GILET PREDATOR
Snowboard Air Shock Absorber Back Protector:
Designed for riders, it combines lightness, flexibility, and maximum safety. Its innovative technology allows athletes to focus on performance with complete peace of mind.
DOS
Air Shock Absorber Protective Backpack:
A hybrid piece of equipment that combines practicality and safety, ideal for athletes who want to carry their gear while benefiting from an integrated, high-performance back protector.
CHALLENGER_PRO_EVO_BACKPACK_BLACK_RED
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