Amplifi Snow Protection F/W 2026/27 Preview

Retail Buyers Guide: Snow Protection F/W 2026/27 Retail Buyer’s Guide
Brand: Amplifi
Interviewee: Jens Hartmann GM

Which products sold best in the winter 2024/25 and why?
The Reactor Waistcoat is our entry level product, and it went super well this year. Why? It’s spec’ed like a much higher priced product and is a super comfortable cut that fits a multitude of users. It hit the sweet spot for features and price with our customers.

Which of your 2025/2026 protection do you expect to perform best at retail and why?
The AEGI:S Waistcoat is our flagship product, it was really well received this sell in season. Why? It’s spec’ed like a highend product at an affordable price point and is a super comfortable cut that fits a multitude of users. It hit the sweet spot for features and price with our customers. Level 2, protector made of recycled materials and an height adjustable hip belt….

Are there any observable trends in the practice of snowboarding that impact product demand and development?
Yes we see more and more pro’s looking for protection as well. And our new AEGI:S is killing it in terms of : put it on and forget it! When protection is functional and has a stealth look and feel people just get excited about it and will spend more money on it. The key is function that is easy to understand, see and feel. Then also dealers are willing to go higher in price and the category becomes more attractive

Which product do you expect to grow the most of your 2026/2027 collection?
AEGI:S on all levels – price value ratio is the key

What are the design and material highlights of your 2026/27 collection?
We’ve the all new protector in the AEGI:S collection, which we’re pumped to see out there. The design of the AEGI:S has been engineered as complementary hybrid honeycomb geometry which in concert with the unique macromolecular compound creates interconnected super light and flexible cells that exceed EAN Level 2 protection levels, have unrivalled weight savings, and allows exceptional levels of breathability, allowing passage of air and moisture for extended riding comfort. The unique macromolecular compound used in the AEGI:S protector employs DeCel braking, reducing rebound and redirecting force through the complex geometry in the protector, making it up to 4 times more effective than a similar TPE protector. The material is also moisture and temperature resistant, meaning the protection level is unaffected, no matter the conditions. This line consists now of a full limb series and back series adding chest…

How are you implementing sustainability in your products and production processes?
We’re increasing the use of sustainable materials throughout the range, we’re cutting down on unnecessary packaging and trying our best to eliminate waste – we’re also able to offer a repair service. Our new AEGI:S protector is part of a nearly completely closed loop recycling story. The AEGI:S protector begins it’s life at the end: insomuch as our protectors already use recycled material when it is injection moulded in our factories. Then, once they have finished their useful life, the AEGI:S protector can be returned to us and be directly reused in our manufacturing facility to create brand new protector products! The beginning is the end is the beginning… and so on!
>> We encourage our customers to return the AEGI:S at the end of their life cycle to build new parts. As well we use recycled polys, fabric with natural materials, etc.

What are your marketing stories for 2026/27?
Style, function and ecological awareness are our three major marketing points.

How are you supporting retailers to sell this category?
We offer POS support, custom designed sales materials for in-store displays. No matter how big or small the retailer is, we can get them exactly what they need. Also we keep things super simple for ordering, re-ordering and other guarantees such as easy processing of warranties and related issues. We’re trying to keep support up for our retailers, new and old.

Key Products:

AEGIS WAISTCOAT:
The unique combination of leading-edge materials and complex geometry create a protector that has very low rebound properties that are activated upon impact, giving unparalleled performance under pressure. Here at AMPLIFI we have been sure to test the pads to exceed certified norms, guaranteeing flexibility and performance in hot, freezing and humid environments to guarantee protection in every situation. Paired with a jacket with strategically placed materials and an adjustable hip belt the AEGI:S Waistcoat sets new standards in comfort and performance for back protection.

AEGIS WAISTCOAT

AEGIS SHIELD:
Top notch protection in a minimalist design is the word for the AEGI:S Shield. The unique combination of leading-edge materials and complex geometry create a protector that has very low rebound properties that are activated upon impact, giving unparalleled performance under pressure. Here at AMPLIFI we have been sure to test the pads to exceed certified norms, guaranteeing flexibility and performance in hot, freezing and humid environments to guarantee protection in every situation. An adjustable strap system allows the rider to fit the protector to his needs.

AEGIES SHIELD

AEGIS KNEE:
Top notch protection in a minimalist design is the word for the AEGI:S Knee. The unique combination of leading-edge materials and complex geometry create a protector that has very low rebound properties that are activated upon impact, giving unparalleled performance under pressure. The gripper band locks in the sock like construction for a perfect fit. Highly vented protector design and new 3 D mesh guarantee perfect wearing climate. Super low profile design

AMPLIFI_AEGIS_KNEE