Demon United Snow Protection F/W 2026/27 Preview

Retail Buyers Guide: Snow Protection F/W 2026/27 Retail Buyer’s Guide
Brand: Demon United
Interviewee: Jorg Naaijkens, European sales manager

Which products sold best in the winter 2024/25 and why?
Impact Shorts — Our Best-Selling Category. Right after a helmet, impact shorts are the first essential snowboard protection riders invest in. Lightweight, low-profile, and engineered for maximum impact absorption, they deliver confidence and freedom of movement where it matters most.

Which of your 2025/2026 protection do you expect to perform best at retail and why?
FlexMeter Wrist Guards & FlexForce X V6 Impact Shorts. Engineered for maximum protection without compromising comfort, these key models combine ergonomic fit, advanced D3O padding, and rider-focused design, giving snowboarders confidence, mobility, and elite impact absorption where it matters most.

Are there any observable trends in the practice of snowboarding that impact product demand and development?
The modern snowboarder rides harder, faster, and smarter — and that means demanding more from their protection. At Demon United, we’ve seen the shift: riders no longer settle for minimal coverage. What once stopped at basic impact shorts has evolved into full-body protection systems built for progression. From integrated vests to long pants with tailbone and knee defense, today’s athletes want complete confidence from neck to knees. Demon’s X Connect System — the industry’s first full-body protection solution, covering from neck to tailbone. Engineered for maximum impact absorption and unrestricted movement, it gives riders the confidence to push harder, carve deeper, and land safer on every run.

Which product do you expect to grow the most of your 2026/2027 collection?
Looking ahead to Demon United’s 2026/2027 collection, the product most likely to see the strongest growth is the Demon X V7 Hybrid Impact Shorts with D3O + Air Volt protection. Here’s why:
Why Demon’s X V7 Hybrid Impact Shorts Lead Growth

Broad Appeal Across Riders – They attract both freestyle and all-mountain snowboarders who want protection without sacrificing mobility.
Tech Differentiation – Combining D3O reactive foam with Air Volt cushioning makes them the most advanced impact gear on the market.
Comfort & Wearability – Unlike bulky armor, these shorts are low-profile, breathable, and easy to wear all day, appealing to progression-focused riders.
X-Connect Technology – Riders are willing to invest in premium, body-focused protection pairing our tops with out shorts to provide seamless protection.

What are the design and material highlights of your 2026/27 collection?
Demon United’s D3O + Air Volt Impact Technology — the next evolution in snowboard protection. Engineered for riders who send it higher, faster, and farther, this hybrid system blends D3O’s molecular shock absorption with Air Volt’s dynamic cushioning chambers for protection that moves with you, not against you.

How are you implementing sustainability in your products and production processes?
We use a lot of D3O RF Zero material through our product line. This is the first recycled grade D3O material, offering maximum impact protection, while working towards zero waste.

What are your marketing stories for 2026/27?
From the first impact shorts to today’s full-body connected systems, Demon has continuously evolved to meet riders’ needs. The 2026/27 line blends decades of expertise with cutting-edge materials and tech.

Key Products:

X Connect System:
A revolutionary neck-to-tailbone connectivity system with integrated D3O + X-Connect padding. Lightweight, flexible, and seamless giving snowboarders confidence, mobility, and protection on every run. Available on Demon’s X Tops and bottoms.

X Connect System

X V7 Hybrid Impact Shorts:
Premium, all-mountain shorts combining D3O reactive foam and Air Volt cushioning for hip, tailbone, and thigh protection. Designed for maximum mobility and low-profile comfort, they are ideal for freestyle, park, and all-mountain riders seeking next-level safety.

FlexMeter Double-Sided Wrist Guards

FlexMeter Double-Sided Wrist Guards:
Advanced dual-sided protection for snowboarders, combining ergonomic D3O padding with reinforced support on both sides of the wrist. Engineered for maximum impact absorption and mobility, they keep riders safe during falls, jibs, and tricks while maintaining natural wrist movement for precision and control.

Flexmeter-single sided wrist guard 1